Tesla (TSLA) to Double Down on Japan amid Global Sales Woe

FomoAnxiety · 2026-04-03T09:04:50+00:00

Tesla plans to expand its presence in Japan, aiming to increase its number of stores to 60. This move follows a drop in global vehicle deliveries and aims to compete with European rivals for the top spot in the imported car market.

FomoAnxiety

2026-04-03 09:04:50

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American electric vehicle maker Tesla TSLA -5.42% ▼ plans to ramp up its presence in Japan, the world’s fourth-largest auto market, after its global vehicle deliveries fell 8% in 2025. It comes as the Texas-based automaker continues to experience an uneven rebound in sales across its major markets, with its vehicle deliveries falling short of expectations for its first quarter that ended on March 31.

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Richi Hashimoto, the country manager for Tesla in Japan, told _Reuters _in an interview on Friday that the automaker is preparing to expand to at least 60 stores in the country. The carmaker is looking to unseat European rivals such as Mercedes-Benz MBGAF -0.52% ▼ , BMW BMW +0.28% ▲ , and Volkswagen VWAGY -1.14% ▼ to become the leading seller of imported cars in Japan as soon as next year.

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