Toyota beats Nissan, Honda to Japan with reverse-imported models — exactly one year after Trump’s ‘Liberation Day’

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Abstract generation in progress

Toyota has begun selling U.S.-built Tundra pickups and Highlander crossovers in Japan, marking the first time it has reverse-imported vehicles to its home market. This strategic move, which leverages loosened certification rules, is seen as a symbolic gesture in the ongoing trade disputes and follows a “Liberation Day” imposed by former President Trump a year prior. Despite facing challenges like left-hand steering and premium pricing, the initiative aims for tiny sales targets, outmaneuvering rivals Nissan and Honda.

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