LABUBU will enter the World Cup stage in June

K-LinePoet · 2026-04-01T23:37:21+00:00

On the afternoon of March 25th, Pop Mart held its 2025 annual performance release conference. Chief Operating Officer Sude stated that LABUBU's celebrity friends will continue to "travel globally," debuting at the World Cup in June and participating in events such as the 100th American Macy's Thanksgiving Day Parade at the end of the year. From a mid- to long-term perspective, LABUBU will also have content formats such as picture books and movies, all currently in the preparation stage.

K-LinePoet

2026-04-01 23:37:21

On the afternoon of March 25, Pop Mart held its 2025 annual results briefing. Chief Operating Officer Si De said that LABUBU’s star friends will also continue to “go on global business trips,” appearing at the World Cup in June and taking part in activities such as the 100th Macy’s Thanksgiving Day Parade in the U.S. by the end of the year. From a long-term planning perspective, LABUBU will also offer content formats such as picture books and films, all of which are currently in preparation.

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