In 2025, the domestic toy market retail sales reached 103.53 billion yuan, a year-on-year increase of 5.8%.

2026-04-01 10:14:42

Abstract generation in progress

China Toys and Juvenile Products Association recently released the “2026 China Toys and Juvenile Products Industry Development White Paper,” which shows that in 2025, the domestic retail sales value of toys (excluding trendy collectible toys) was 103.53 billion yuan, up 5.8%; the retail sales value of trendy and collectible toys was 67.69 billion yuan, up 45.4%.

Trendy and collectible toys are gaining momentum. The white paper, based on research conducted on key toy retail endpoints in Tier 1 and new Tier 1 cities, shows that 24.4% of the interviewed offline toy retail endpoints said that trendy and collectible toys are the category with the fastest growth in sales revenue; 14.5% of the interviewed offline toy retail endpoints said that trendy and collectible toys are the category with the largest increase in gross margin rate. (Reporter Wang Yueyang)

(Editor: Wen Jing)

Keywords:

                                                            Toys

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