Alcohol Price Insider April 1 Price Release: Feitian Maotai Rises by 30 Yuan

Sina Finance “Liquor Price Insider” launches in a big way — real market prices of well-known baijiu are right at your fingertips

Data collected by Sina Finance “Liquor Price Insider” over the past 24 hours shows that on April 1, the terminal retail average prices of various baijiu products in China remain differentiated, but overall prices have clearly strengthened. The official price increase effect for Feitian Maotai rapidly transmitted to the terminal market, lifting the overall price center significantly on the first working day after the news was released. If you package and sell one bottle each of the main products together, today’s total sales price is 9954 yuan, up 26 yuan from yesterday, reaching a new high in nearly 12 days.

Today’s baijiu market saw 11 major products: five up, four down, and two flat. On the upside, Feitian Maotai’s increase leads the pack. Driven by Guizhou Maotai’s official price increase, it rose sharply by 30 yuan per bottle; its price had already risen by 10 yuan per bottle the previous day. Guojiao 1573 rose by 5 yuan per bottle; Premium Maotai rose by 3 yuan per bottle, setting a new one-month high. Wuliangye’s “Pu Wu” (普五) and “Ba Dai” (八代) as well as Qinghua Fen each rose slightly by 2 yuan per bottle and 1 yuan per bottle, respectively. On the downside, Qinghua Lang led the declines, falling by 6 yuan per bottle; Gujing Gong Gu 20 was reduced by 5 yuan per bottle; Wuliangye 1618 and Xi Jiu Junpin both fell by 2 yuan per bottle. On the flat side, Yanghe Dream Blue M6+ and Crystal Jianan Chun kept their prices unchanged on a month-over-month basis.

“Liquor Price Insider” daily data comes from about 200 collection points across major regions nationwide with reasonable coverage, including but not limited to酒企指定经销商, social distributors, e-commerce platforms, and retail outlets. The raw sample data is the real成交终端零售价 handled at each point over the past 24 hours, aiming to provide all parties with an objective, scientific, and fully traceable set of data about the market prices of well-known baijiu. With the start of sales on the official i Maotai platform at 1499 yuan per bottle for Feitian Maotai (raised to 1539 yuan per bottle at 31st early morning), and Premium Maotai at 2299 yuan per bottle launching on January 9, the magnetic-pull influence of this new channel on the terminal retail average prices of the two products has begun to gradually show. The baijiu prices published daily by “Liquor Price Insider” follow a calculation rule weighted by real transaction volume. We have introduced the prices that can be quantified into the calculation of terminal retail prices for these two liquor products.

【Click to enter Liquor Price Insider to view real liquor prices】

Regarding individual stock analysis in the baijiu industry, a research report from 广发证券 states that after Guizhou Maotai announced an increase in the price of Feitian Maotai, it demonstrates the company’s confidence in an improvement in demand, and is expected to boost industry confidence and lead to a valuation repair. Guizhou Maotai announced on March 30 that starting March 31, the Feitian 53%vol 500ml Guizhou Maotai liquor (2026) distributor contract price would be raised by 8.6% to 1269 yuan per bottle, while the self-operated retail price would be raised by 2.7% to 1539 yuan per bottle. Against the backdrop of weak recovery in official and business baijiu demand, the company, as a leading player, is the first to raise prices, and is expected to thicken 2026 segment-end revenue and attributable net profit by about 2%. This price adjustment is the first retail guidance price increase since late 2017. The distributor price increase is larger than the self-operated price increase, which helps maintain Feitian Maotai’s price grid. The research report believes that the company focuses on advancing market-oriented reforms in this cycle, promoting supply-demand balance through product and channel quota adjustments. With the increased certainty of healthy and sustainable growth in segment-end performance, the market may anticipate a valuation repair. It expects the company’s attributable net profit year-on-year growth for 2025-2027 to be +3%/+2%/+9%, assigns 25x PE for 2026, a reasonable value of 1810.45 yuan per share, and maintains a “Buy” rating.

【Click to enter Liquor Price Insider to view real liquor prices】

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责任编辑：王翔