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Watch pro jet skiers tear up Chicago’s emerald-green river for St. Patrick’s Day
Monster Energy celebrated St. Patrick’s Day in Chicago by sponsoring a jet ski stunt show on the green Chicago River featuring pro riders Tory Snyder and Coy Curtis. The event included freestyle stunts at Wolf Point and a parade activation on Columbus Drive where Java Monster promoted its Irish Crème variant. This marketing initiative aimed to engage parade attendees and reinforce Monster’s lifestyle brand positioning, complementing their recent strong financial performance.