Empowering family growth through financial innovation: CITIC Bank launches the "Parent-Child Financial Service System"

Source: Nanchang News Network

Recently, Citic Bank has unveiled its new “Parent-Child Financial Service System,” focusing on the diverse needs of parent-child families in building household wealth, covering children’s education expenses, and achieving value preservation and appreciation of family investments. Through professional, scenario-based parent-child financial services, it injects wealth momentum into children’s growth.

It is understood that this system is centered on a “Doggy Money” co-branded debit card, with two main lines: youth development and household wealth management. It also includes parent-child account features and rights and benefits activities such as children’s health, parent-child shared reading, and parent-child themed salons, deeply integrating financial services with families’ everyday life needs to help parent-child families better manage their wealth.

Using a classic IP to kick off business and build the road for youth growth

Recently, Citic Bank, together with Citic Publishing Group, launched the “Doggy Money” co-branded debit card based on the business-and-finance IP “Doggy Money.” It attracted a large number of parent groups who, after the Spring Festival, wanted to save their children’s lucky money.

“Doggy Money” has been a global bestseller for 20 years, with cumulative sales exceeding 10 million copies. It is sold in 28 countries and regions and is positioned as an “all-ages wealth-building handbook.” In China, it has long ranked near the top on bestseller lists in categories such as financial management and parent-child education books. Industry observers believe it fills the gap in the domestic children’s financial-literacy literature field and pioneered a composite content model of “handbook + fairy-tale narration.”

Citic Bank said that the concepts conveyed in the book—such as saving, planning, and setting goals—closely align with the financial literacy and money mindset it aims to convey in its parent-child financial services. It hopes that through this co-branded card, children can gradually understand and build the right wealth philosophy while getting acquainted with basic financial tools. According to information, the card has already been launched simultaneously at Citic Bank’s branches nationwide and in its mobile banking app. Users who open an account may have the chance to receive a “Doggy Money” co-branded themed gift box package. Parents can apply online and activate offline, handling a child’s first bank card during youth.

Using professional accounts to optimize planning and empower household wealth management

In addition to the co-branded debit card, Citic Bank’s “Parent-Child Financial Service System” also includes “parent-child account” services. Covering three major dimensions—financial protection, financial literacy cultivation, and growth companionship—it helps parents manage children’s education funds and growth funds scientifically through savings products, account management, and parent-child services. At the same time, it guides children to develop the right view of money and cultivate financial literacy.

The parent-child account launched this time is an important initiative for Citic Bank to stay rooted in household financial scenarios and implement the transformation of “customer-centricity.” With professional and scenario-based services, it meets modern families’ diverse needs such as children’s growth planning and financial literacy education, further extending the “wealth management + family services” ecosystem boundaries. Citic Bank said: “Family is the basic unit of society and also an important scenario for financial services. With the launch of ‘parent-child account services,’ financial services extend from individuals to families, and asset management expands to growth enablement. We hope to help Chinese families achieve dual accumulation of material and spiritual wealth through professional financial tools and services with warmth.”

Extending the everyday happiness circle with diverse benefits

In addition to financial services, Citic Bank also relies on diversified themes such as health, consumption, education, and horizons to carefully build a series of parent-child themed services, including children’s health services, parent-child shared reading services, and parent-child themed activities. In the next step, the bank will continue to iterate on this service system, using parent-child financial services with warmth to help parent-child families achieve dual growth in material and spiritual wealth.

On the day the “Parent-Child Financial Service System” was released, Citic Bank, together with Citic Publishing Group, held a large parent-child themed event in Urumqi titled “Teenagers See China” Reading China Journey. For a long time, Citic Bank has been committed to providing more comprehensive companionship and services to parent-child families, covering multi-dimensional needs of customers at different life stages, different wealth stages, and different life planning through four major sections: “new wealth,” “new growth,” “new planning,” and “new life.” (Yang Li)

Editor: Wang Yuanyuan