New China Life Insurance's Gong Xingfeng: Sell suitable products to the right customers and firmly avoid sales misguidance.

Beijing Business Daily (Reporter Li Xiumei): On March 30, at New China Life’s 2025 annual performance briefing, New China Life’s president and chief financial officer Gong Xingfeng stated that in 2026, the company will continue to deepen its transformation of dividend insurance, focusing on expanding product types, increasing sales of dividend-type annuities, and strengthening product innovation. The company will leverage policy benefits for dividend-type health insurance, enhance product suitability management, and adhere to the principle of selling appropriate products to suitable customers, while resolutely avoiding sales misguidance to ensure customers gain a greater sense of achievement and satisfaction.

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