vivo X300 Ultra Launches: Breaking the Barrier Between Photography and Videography Devices

Sina Tech reports: In the evening of March 30, vivo officially launched its new flagship smartphone series in Lijiang, Yunnan—vivo X300 Ultra and vivo X300s—reshaping new heights in mobile imaging. Bridging the device gap between photography and videography, it brings “Ultra” from the phone, “V” from the camera, and a camera in your pocket; delivering an unlimited photography experience with pure creative tooling, and continuously expanding the boundaries of humanistic expression through technological innovation.

At the launch event, vivo’s Vice President of Product Huang Tao, on the one hand, enthusiastically introduced a brand-new generation of V imaging—vivo X300 Ultra—bringing together the camera’s great focal lengths and high image quality, as well as the phone’s portability and straight-out shooting new imaging species. On the other hand, he also made a major announcement: the X series is planning a brand-new product positioning. X Ultra is a new imaging species, and the goal of X Pro is to build a phone with exceptionally strong imaging capabilities. And this brand-new positioning is meant to become a smartphone with excellent overall experience—that is the X300 Super!

Named the “professional V single,” the vivo X300 Ultra takes a step further on the foundation of the vivo X200 Ultra: it is built entirely according to professional camera logic. With support from the ZEISS Master lens suite and paired with vivo color science, every frame of photos and videos can stand up to professional scrutiny, truly becoming an imaging weapon in the hands of professional creators. Positioned as the “super capable small V single,” the vivo X300s lets users not have to choose between imaging and performance. It truly packs the imaging strength of the “small V single” together with an esports-level cool experience into your pocket, delivering a super flagship with excellent overall experience.

The vivo X300 Ultra comes in three classic color options—Film Green, Silver-Tone, and Black Ka—going on sale on April 3, with a starting price of 6999 yuan. The vivo X300s is available in four vibrant color options—Film Green, Dream-Core Purple, Silver-White, and Titanium Black—also going on sale on April 3, with a starting price of 4999 yuan.

Professional V single vivo X300 Ultra, built with a professional camera mindset

To meet professional creators’ needs for full focal ranges, high image quality, and portable creation, the vivo X300 Ultra breaks through creative boundaries and evolves its imaging capabilities again. By comprehensively introducing camera thinking across hardware configuration, photography, video, color, image quality, control, and more, it turns the V single into a truly new imaging species that balances the strengths of both cameras and phones.

“3+2” ZEISS Master lens suite, fully camera-based configuration rebuilds phone imaging

Through a complete, expandable, and truly meaningful ZEISS Master lens suite—with a full golden focal range, full large sensors, full ZEISS, full high image quality, and full super-level stabilization—it delivers creative freedom. A 14mm ZEISS super-wide lens is paired with the Blueprint × Sony LYTIA 818 sensor, featuring a 1/1.28-inch ultra-large sensor. The ability to shoot landscapes and portraits needs no further introduction; but video is even more dependent on ultra-wide than landscapes and portraits—thanks to the large sensor and CIPA 6.0 professional-grade stabilization, shooting while running or while turning, the footage stays steady. The 35mm ZEISS lifestyle documentary lens II uses the industry’s first Blueprint × Sony LYTIA 901 sensor, with a 1/1.12-inch ultra-large sensor; the pixel count is upgraded to up to 200 million pixels straight-out to easily achieve high-quality 35mm golden focal range imaging. Beyond the large sensor, the optical coating is also comprehensively upgraded: it uses industry-leading 1G+6P coating technology to effectively reduce reflectance by more than 20%, and with CIPA 6.5 professional-grade stabilization, paired with a newly upgraded humanistic mode, it can produce steady story-shot masterpieces with a raise of the hand. As the fifth-generation ZEISS 200-million “Thanos” telephoto—an 85mm ZEISS gimbal-level telephoto lens— it uses the globally first Blueprint × Samsung HP0 sensor, with a 1/1.4-inch ultra-large sensor. It delivers comprehensive upgrades in color, autofocus, HDR, and power consumption. The company’s self-developed 60fps high-frame-rate system signal path, Blueprint high-refresh tracking autofocus engine, and NICE algorithm engine provide 60 automatic focus cycles per second—twice that of the past—with a focus frame that follows like a shadow, tightly locked onto the target. Meanwhile, the first release of 3° OIS optical stabilization provides CIPA7.0 professional-grade stabilization that only a professional camera can offer, allowing users not only to track accurately in telephoto sports shooting scenes, but also to capture even steadier shots.

To help users capture every moment with steadiness and accuracy across all scenes, the vivo X300 Ultra also brings two clip-on lenses. One is the vivo ZEISS telephoto extender G2 Ultra, nicknamed the “Big Cannon 400.” Inside, it uses a precise optical structure of 2 groups and 15 elements. It supports equivalent 400mm/17.4x optical straight-out 200 million pixels. Stacking with the 85mm ZEISS gimbal-level telephoto lens’s ultra-large sensor, together with the Blueprint high-refresh tracking autofocus engine’s fast tracking and the 3° OIS optical stabilization’s ultra-steady stabilization, the “professional V single” is not only a go-to tool for shooting animals on safari, but also a super telephoto powerhouse for watching performances and sporting events. The other, nicknamed the “Lipstick 200,” is the vivo ZEISS telephoto extender G2. It is compact and portable, supports equivalent 200mm/8.7x optical straight-out 200 million pixels, and—combined with the 85mm lens’s 3° OIS optical stabilization achieving CIPA 6.5, plus ultra-clear 60fps high-refresh tracking autofocus— it’s not only light but also powerful, and truly a next-level super telephoto. With the full large-sensor ZEISS Master lens suite, it also supports straight-out 25 million pixels full-focal-range and full-brightness-range imaging in both landscape and standard photo modes, so the V single has full high image quality. For creators who pursue even more extreme control feel, the vivo X300 Ultra also upgrades the professional imaging handle kit: a newly designed exterior, button layout, and shortcuts make complicated parameter adjustments more intuitive, simpler, and more fun—allowing users to “set out and create” anytime, anywhere.

End-to-end professional video capabilities, taking creation from stillness to flow

Creative freedom belongs not only to still imagery; for that, the vivo X300 Ultra’s video capabilities are upgraded again. Not only do you get high-standard video across the full focal range, you also get great image quality across the full focal range. For stabilization, across the full focal range you have OIS optical video stabilization; the 3° OIS optical stabilization capability for the telephoto lens remains steady even when you attach the telephoto extender lens. For audio, the quad-mic audio maestro supports six scene-based audio preset profiles, letting you obtain high-quality recording with one tap; you can also connect a professional wireless microphone for true audio freedom. In monitoring, a 2K ZEISS Master color screen acts as a viewfinder; when composing and monitoring across all scenes, colors look more authentic. With a newly introduced professional video mode Pro designed for professional cinema cameras, the parameter layout is clear and adjustments are more convenient; a one-tap screen clearing function lets you dive into composition. An open custom 3D LUT import monitoring feature allows users to load commonly used color grading LUTs directly into the viewfinder, previewing the final cinematic color tone during shooting. For playback, an upgraded dual “Master” speaker setup—its upward-facing clean cavity volume increases to 270%—delivers a soundstage comparable to a cinema-level setup. Finally, and most importantly, in post-production, full-focal-range 4K 120fps 10bit Log with 422 sampling and APV in-frame encoding fully hands control of color and tonality decisions to post-production. Meanwhile, vivo Log is adapted for the ACES professional post workflow, so Log footage can cooperate and grade in the same color space with cinema-camera footage, seamlessly connecting with the film production system. In addition, you can directly preview and burn 3D LUTs in the Album, and the vivo Photos app also includes a 3D LUT library with regular updates of stylized presets, making it easy for users to obtain a distinctive color-grading style. The V single truly connects the entire professional video creation workflow from shooting to post-production—fully controllable. When users watch concerts or sports events, they can raise the phone and shoot broadcast-level footage.

To make travel-and-shoot videos more cinematic and more expressive emotionally. In color, full-focal-range 4K 60fps Color Maestro: based on vivo’s fully self-developed video color tonality pipeline under vivo color science, it brings color adjustments earlier into the imaging process. Relying on the rich information of original RAW, it performs precise mapping, with smoother tonal transitions and no-loss image quality. Meanwhile, it includes nine high-quality video color style presets and supports full-focal-range 4K 60fps recording. You can also overlay Dolby Vision HDR for one-tap direct-out footage with a film-like look and atmosphere. These styles also support deep custom adjustments, making video color more personalized. In addition, the vivo X300 Ultra offers two cinematic styles for direct-out: “Classic Film Style” and “Modern Film Look.” With cinematic-level imaging results, everyone can become the director of their own life. Among them, Film Style 2.4:1 offers a wide-screen aspect ratio; with a 24fps golden frame rate and motion blur, plus film glow and graininess, one tap delivers a classic movie feel. For users accustomed to 16:9 and a smoother 60fps experience, Film Look will also provide different creative sensations. With full-focal-range specs maxed out, broadcast-level quality shot on-site, and one-tap direct-out cinematic feel—having the same creative freedom as taking photos—the vivo X300 Ultra is your pocket camera.

vivo color science trilogy—defining phone color with camera standards

In this launch, the newly introduced vivo color science on the vivo X300 Ultra is also a major highlight. For color accuracy, it features a 12-spectral-channel Blueprint primary-color camera with 5 million pixels. It can distinguish the spectral information of objects and ambient light, enabling pixel-by-pixel spectral detection to precisely separate ambient light sources—delivering exceptionally strong color perception and reproducing what the eye sees. Beyond accurate color, to give colors beauty, it also brings Blueprint native color: drawing tonal inspiration from cinematic film, and developing the Smooth EV dynamic compression algorithm. With intelligent reorganization of multi-frame HDR data, it preserves detail while making highlight transitions more gentle. It also introduces a self-developed Blueprint color appearance model, so when tonal changes occur, the colors feel even more like what the human eye sees without deviation. With the self-developed Ultra XDR algorithm as well, under high dynamic display, highlight areas appear more vivid. The first-release Blueprint color palette lets users freely create with color, bringing a personalized color experience. It can be said that vivo color science achieves end-to-end color science from accuracy to beauty to personalization—giving users true creative freedom.

As an imaging new species that balances camera and phone strengths, it not only maxes out camera capabilities—its flagship phone experience is also uncompromising. The vivo X300 Ultra is equipped with the fifth-generation Snapdragon 8 至尊版 chipset, a 6600mAh Blue Sea battery, and a 100W ultra-fast wired flash charge plus 40W wireless flash charge for strong performance and battery life. Paired with OriginOS 6 for 5 years of durable smoothness, it reshapes an all-round upgraded experience from the inside out.

Super capable small V single vivo X300s—everything is Super, in every way

As a powerful “super capable small V single,” the vivo X300s not only brings the small V single’s professional imaging, but also delivers a gaming experience that goes beyond all-around. In addition, the vivo X300s features a 6.78-inch large straight screen design. The back cover is upgraded to cloud-ribbon sandstone glass, combining a floating water-drop cold-carved glass craft for a warm, smooth, comfortable grip. The lens has an ultra-minimal circular ring design—classic and premium. With healing color options of Film Green, Dream-Core Purple, Silver-White, and Titanium Black, energy is turned all the way up.

Imaging is vivo’s strength. This time, the vivo X300s offers “ZEISS ultra-clear imaging” across front and back and across the full focal range, making imaging even more professional. For the main camera, the ZEISS 200MP super main camera uses the Blueprint × Samsung HPB sensor, with a 1/1.4-inch ultra-large sensor. Combined with CIPA4.5 professional-grade stabilization, the image stands up to zooming and keeps fine details crisp. For telephoto, the ZEISS APO super telephoto uses the Blueprint × Sony LYTIA 602 large-bottom sensor and features CIPA4.5 professional-grade stabilization, so whether it’s sports action shots or telephoto shooting, it stays reliably steady. To help the “small V single” shoot even farther with lightweight ease, the vivo X300s also brings an important “fifth ZEISS lens” beyond the front/back cameras, telephoto, and ultra-wide—the vivo ZEISS telephoto extender G2. Although its body size is reduced by nearly 30% versus the previous generation, the number of lens elements increases from 13 to 15, delivering excellent optical performance without sacrificing image quality—truly an ultra ultra super telephoto. It’s not only a must-have gadget for watching concerts, but also the “giant cannon in your pocket” that’s carried without feeling during weekend Gap Tours. The ZEISS 50MP ultra-clear AF front camera, paired with a 92° wide viewing angle, makes group photos with multiple people effortless—everyone becomes the C position. In addition, the vivo X300s also equips a flagship chipset combining the Blueprint imaging chip V3+ and the Blue Crystal × Dimensity 9500 performance chip, maxing out imaging strength so finished shots are faster and effects are better.

Hardware configuration is just the foundation of the “small V single”; the real test is the out-the-door shooting results. In extreme night dark-light scenarios, the vivo X300s’s “flash portrait” uses the same full-focal-range zoom flash light as the vivo X300 Ultra. Through light-spot fusion, both near and far look bright. It also improves the LED material color rendering index by 14% to make skin tones bright and clear, with backgrounds full of atmosphere. Even in multi-person group photo scenes, lighting is evenly covered, skin tones are naturally uniform, and paired with a dedicated film-style look to maximize retro atmosphere. Facing backlight from behind and strong light overhead, the vivo X300s also performs strongly: faces stay clear without turning black; light and shadow remain soft and not harsh; and the human portrait quality feels even more premium. On playability, the vivo X300s launches an AI creation camera: whether it’s Tang-style travel photography or ice-and-snow special effects that break the boundaries of dimensions, it can satisfy users’ limitless imagination.

Unique color-style photos are photos with a soul. The vivo X300s brings more than ten classic film styles filled with story and cinematic feel, so every shot by the user reaches peak atmosphere. At launch, it also includes two styles—Chasing Light and Richness. Chasing Light simulates negative film fading texture, with low saturation and restrained understatement, suitable for recording everyday story fragments. Richness pays tribute to classic reversal film, with vivid colors and full tension—perfect for expressing lively emotions. Not only that, the vivo X300s also launches the Blueprint color palette: in the beginner mode, you slide horizontally to adjust colors and slide vertically to adjust tonality. Just two steps are all it takes to create your own signature tone. In advanced mode, besides exposure and color temperature, it also includes five special effect tools such as soft light, glow, and graininess for tuning at different intensity levels. Users can save their own personal color formulas with one tap and recall them anytime. They can also generate a QR code and a passphrase to share with one tap, enabling sharing freedom.

This time, the vivo X300s’s gaming experience is also comprehensively super. For users who love big-screen gaming, the 6.78-inch flagship large straight screen supports a 144Hz ultra-high refresh rate and supports native 144FPS on “Honor of Kings” plus maximum quality in the extreme graphics mode—making the gaming experience even more satisfying under performance mode. An esports-level big screen not only supports precise touch, ultra-frame and ultra-resolution enhancements, it also delivers an equally super color and image quality feel. Equipped with the iQOO same “Monster” super-core engine, the super-core foreknowledge dispatcher reduces frame drops from the root, and the super-core lightning accelerator optimizes frame delay—making games one step ahead. Paired with the Blue Crystal × Dimensity 9500’s strong flagship chip, users get a stadium-level ultra-stable, ultra-smooth gaming experience. It also features the War Drum Master symmetrical dual up-facing speakers Pro plus a customized ultra-perceptual vibration motor—super in both what you hear and what you feel, making the gaming experience even more immersive. In addition, a 7100mAh Blue Sea battery and direct-drive power supply 2.0 means it’s safe to charge and play at the same time. With 4.5K ultra-large ice-vein liquid VC heat dissipation, gaming performance stays calmly output. It also includes a newly developed game antenna and four-core signal-enhanced Wi-Fi to keep the game signal online at all times. Flagship configurations like the wet-hand instant-launch ultrasonic fingerprint 2.0 and USB3.2 Gen1 are also all maxed out.

Prices start from 6999 yuan and 4999 yuan respectively; full-platform release on April 3

At this launch event, the prices of the two new models—vivo X300 Ultra and vivo X300s—were announced, and they will go on sale officially on April 3. The vivo X300 Ultra has five versions: 12GB+256GB, 12GB+512GB, 16GB+512GB, 16GB+1TB (satellite communication version), and 16GB+1TB Photographer’s Kit (satellite communication version). Their prices are 6999 yuan, 7499 yuan, 7999 yuan, 8999 yuan, and 11999 yuan respectively.

The vivo X300s offers four versions: 12GB+256GB, 12GB+512GB, 16GB+512GB, and 16GB+1TB. Their prices are 4999 yuan, 5499 yuan, 5999 yuan, and 6999 yuan respectively.

4K ultra-clear capability fully on display; vivo Pad6 Pro officially released

Along with the vivo X300 Ultra and vivo X300s, the vivo Pad6 Pro was also launched, using an all-round evolved flagship strength to kick off the Android era of 4K performance tablets. It features a 13.2-inch 4K true-color screen supporting Dolby Vision for a more immersive viewing and audio experience. Paired with the fifth-generation Snapdragon 8 至尊版, it delivers a breakthrough performance upgrade. Integrated with PC-level WPS and a professional edition of Jianying (CapCut), it combines efficient learning and office work with creative expression. It offers three color options—Relaxed Blue, Inspiration Purple, and Uninhibited Gray—with a starting price of 4499 yuan. Pre-sales have already started; it will go on sale officially on April 3. During the first sale period, customers can enjoy multiple promotions.