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Operating cash flow significantly increased coupled with substantial dividends, Haimao Home's stock price surged against the trend.
March 30, HLA (600398) shares surged against the trend. As of press time, the stock was up more than 7%.
On the news front, it’s worth noting that on March 28, HLA released its 2025 annual report. The report shows that for the full year, the company achieved operating revenue of RMB 21.626 billion, up 3.19% year over year; net profit attributable to shareholders of listed companies was RMB 2.166 billion, up 0.34% year over year; and net cash flow from operating activities was RMB 4.482 billion, up significantly by 93.46% year over year.
While performance continues to grow steadily, the company has continued to increase shareholder returns. For 2025, HLA plans to distribute cash dividends of RMB 4.10 per 10 shares (including tax). As of December 31, 2025, the company’s total share capital was 4.803 billion shares. Based on this, it expects to distribute a total cash dividend of RMB 1.969 billion (including tax), accounting for 90.91% of the net profit attributable to shareholders of listed companies for the current year.
Guojin Securities said that on the company’s core business, product R&D and design are at the center, providing consumers with value-for-money products to meet the needs for everyday national apparel across multiple layers, age groups, and scenarios. In terms of channels, both franchised stores and company-owned stores are expected to achieve same-store growth in 26, while the company optimizes the overall quality of domestic stores and continues to push harder in overseas markets to enhance the brand’s international influence. For new business models, the company will further expand sports-related business such as adidas and continue to strengthen collaboration with international brands. Regarding JD OULE, while expanding its channel business layout, the company will bring in more high-quality international brands to enrich the brand mix and product categories at city outlet malls. The company’s future growth prospects remain firmly viewed as positive.