New China Life Insurance and Haier Group Sign Strategic Cooperation Agreement

Source: Alpha Workshop

Intro: Both parties will carry out in-depth cooperation in areas including joint marketing, the development of smart parks, elderly care community services, health management, industrial investment and financing, and new energy and new technologies.

On March 20, Xinhua Life Insurance Co., Ltd. (hereinafter referred to as “Xinhua Insurance”) and Haier Group Corporation (hereinafter referred to as “Haier Group”) signed a strategic cooperation agreement in Qingdao. Yu Cheng Yang, Party Secretary and Chairman of the board of Xinhua Insurance, and Yunjie Zhou, Party Secretary of Haier Group, Chairman of the Board of Directors, and Chief Executive Officer, attended the signing ceremony. Lianghaishan Li, Vice Chairman of the Board of Directors and President of Haier Group, as well as heads of both parties’ business segments, attended the event.

Mr. Yunjie Zhou expressed his welcome to Mr. Cheng Yang and his delegation for the visit. He said that Haier Group will fully leverage its advantages as a globally leading provider of solutions for a better life, and will promote the landing of cooperation between the two sides in a pragmatic and efficient manner to ensure tangible results. Haier Group will, together with Xinhua Insurance (01336.HK, 601336.SH), continue to adhere to a customer-centered approach, integrate solidly into service scenarios co-developed by both sides, demonstrate greater contribution in serving the real economy and improving people’s wellbeing, and earnestly fulfill the social responsibility of an industry leading enterprise, jointly writing a new chapter in safeguarding people’s better life.

Mr. Cheng Yang expressed his thanks to Haier Group for its long-term support. He believes that the missions of the two sides are aligned in serving the national strategy and meeting people’s aspirations for a better life. In terms of corporate strategy, corporate culture, and core values, they are highly compatible. In the future, both sides will fully leverage their respective strengths in ecosystem layout, resource endowments, and professional capabilities, carry out all-round and deep strategic coordination and ecosystem co-building, explore innovative models for deep integration of finance and the real economy, and jointly contribute to accelerating the development of a manufacturing powerhouse and a financial powerhouse.

This strategic cooperation is an important initiative for both parties, based on the new stage of development, to serve the overall situation of the country, and to shoulder the mission of the times. According to the agreement, both sides will carry out in-depth cooperation in fields including joint marketing, smart park development, elderly care community services, health management, industrial investment and financing, and new energy and new technologies. Through scenario co-building and ecosystem integration, both sides will jointly explore new customer service models and effectively convert the cooperation outcomes into practical results that serve the national strategy and benefit people’s livelihoods.

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