Lao Pu Gold, Chow Tai Fook, and other brands announce or raise prices on some gold jewelry products.

LightningPacketLoss · 2026-03-29T12:46:43+00:00

On March 8th, the retail prices for pure gold jewelry at major jewelry stores were as follows: Chow Tai Fook at 1590 RMB/gram, Luk Fook Jewelry at 1588 RMB/gram. Old shop gold prices were already adjusted on February 28th, with a range of 20%-30%. Chow Tai Fook plans to adjust prices in mid-March, citing changes in market demand as the reason for the price adjustment.

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2026-03-29 12:46:43

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Source: CCTV Finance

On March 8, according to the retail prices of pure gold jewelry from major domestic brands, Chow Tai Fook reported 1590 yuan/gram, Luk Fook Jewelry reported 1588 yuan/gram, Lao Miao Gold reported 1583 yuan/gram, Lao Feng Xiang reported 1583 yuan/gram, and Saturday Fook reported 1585 yuan/gram. At the same time, brands like Lao Pu Gold and Chow Tai Fook have announced or plan to raise prices on some gold jewelry products.

Recently, Lao Pu Gold launched its first price adjustment of the year, announcing a product price adjustment on February 28, with the details of the price changes based on the actual online and offline product prices. According to market data, this price adjustment ranges from 20% to 30%. This is the first price adjustment for Lao Pu Gold in 2026. In 2025, Lao Pu Gold raised product prices three times in February, August, and October.

Meanwhile, Chow Tai Fook will also adjust prices for gold products, with the price adjustment potentially starting in mid-March. Chow Tai Fook stated that product price adjustments are part of the group’s daily operational policy, and the company will adjust prices as needed based on market conditions and product demand.

(Editor: Wenjing)

Keywords:

                                                            Gold

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