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I think many people overlook one issue:
Social collaboration and organizational structures are extremely complex systems.
The "One Person Company" (OPC) now is not much different from the "mass entrepreneurship and innovation" around 2015.
Starting a business without considering the business model ultimately leads to failure.
In the future, it's more likely that we won't see a proliferation of "One Person Companies," but rather more people losing their jobs.
AI replaces not jobs, but nodes in the socialized large-scale collaboration chain. When a large company starts using AI to cut middle management layers, those people who are released won't automatically become owners of "One Person Companies," but will instead become unemployed.
There will definitely be a small number of people who succeed with the "One Person Company" model. For example:
- Tech experts who develop products alone, relying on subscription income or selling to big companies, like OpenClaw
- Super individuals who leverage personal branding to take on orders, with very high profit margins, such as content creators or influencers,
but this is similar to "mass entrepreneurship": what you see are the survivors, and those who fail within three months are not mentioned.
Against the backdrop of significant productivity improvements brought by AI large models and high-performance robots, tools have become more powerful, but the pace of iteration has accelerated, and the lifespan of these tools is shorter.
The biggest pitfall of the "One Person Company" is the misconception that you can succeed without dealing with complex systems. But in the real world, things never operate that way.