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Banking and insurance channel cost control upgrade: "Small accounts" space is being squeezed
[Caixin] Since the comprehensive promotion of the “reporting and operation in one” policy by financial regulatory authorities in 2023, the commissions in the bancassurance market have seen a significant reduction, leading to notable cost reductions and efficiency improvements in the life insurance industry. However, alongside the reduction in large commissions, intense competition in bancassurance has also highlighted the increasingly prominent “small account” issues (see Caixin Weekly’s “Plugging the ‘Small Account’ in Bancassurance”).
According to Caixin, in response to the new situations and problems arising in the current market, regulatory authorities have proposed more refined requirements for fee management in bancassurance channels under the existing “reporting and operation in one” regulatory framework, with the primary goal of plugging the “small account” loophole and further implementing the management responsibilities of insurance companies.