Trade Desk stock price drops 7% after Publicis Group withdraws its recommendation for the demand-side platform of this advertising technology company.

MaticHoleFiller · 2026-03-28T09:36:43+00:00

Trade Desk stock price dropped about 7% on Tuesday after Publicis Groupe announced it would no longer recommend its digital advertising platform, citing failure to reach an audit agreement. The company has seen its stock decline 55% over the past year due to risks from AI disruption and audit issues.

MaticHoleFiller

2026-03-28 09:36:43

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Trade Desk’s stock price fell about 7% on Tuesday after Adage reported that Publicis Groupe stated it would no longer recommend this advertising technology company’s demand-side platform for digital media due to failed negotiations surrounding its audit results.

According to reports, Publicis Groupe informed its clients that a recently commissioned audit revealed “multiple violations of the master service agreement signed with Trade Desk.”

As this report was released, the demand-side platform provider continued to be hit alongside other software tool stocks, as investors worried about the disruption risks posed by artificial intelligence to the industry. Trade Desk’s stock has plummeted 55% over the past year.

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