Polymarket and Parti.com have reached a strategic partnership to launch the first live prediction market.

According to a report from CoinWorld, Polymarket and Parti.com have announced a strategic partnership to launch the first product that integrates real-time prediction markets into the live streaming experience. Starting today, streamers and their audiences can directly discover, follow, and trade on prediction markets from Polymarket within the Parti.com platform without leaving the site. Through this integration, content creators can search all markets provided by Polymarket’s infrastructure and “pin” their selected markets above the live chat window, allowing viewers to instantly engage in market trades related to the topics being discussed in the stream. The collaboration also introduces an Earn Program, allowing creators to earn a share of the transaction fees generated by their audiences in the pinned markets. In addition, both parties will collaborate to launch “Boutique Culture Markets” around trending events in the live streaming ecosystem, expanding prediction markets to cultural hotspots on digital platforms, with related markets already going live. Parti’s founder and CEO Brian Gallagher stated that prediction markets are not just financial instruments but also a new form of media, and combining live streaming culture with Polymarket represents the next wave of media evolution. Polymarket’s Chief Marketing Officer Matthew Modabber remarked that live streaming is a natural extension of Polymarket’s mission to build a global information layer for real-time events, and both parties are bringing markets into the environments and audiences that shape real-time narratives.