Mixue Group senior management personnel changes: Zhang Hongfu appointed Co-Chairman, Zhang Yuan takes over as CEO.

GateUser-bd883c58 · 2026-03-28T01:51:01+00:00

MIXUE Group announces management restructuring, with Zhang Yuan promoted from CFO to CEO, and Zhang Hongfu stepping down as CEO to focus on long-term strategy. The financial report shows revenue of 33.56 billion yuan in 2025, with significant profit growth, indicating that financial strategies may focus more on long-term development and innovation.

GateUser-bd883c58

2026-03-28 01:51:01

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Ask AI · How will Zhang Yuan’s promotion from CFO to CEO affect the company’s financial strategy?

On March 24, Mixue Group issued an announcement today, announcing adjustments to the board of directors, the board of supervisors, and management.

According to the announcement:

Zhang Hongfu has been appointed as Co-Chairman of the Board and continues to serve as an Executive Director; at the same time, to focus on the group’s long-term strategy, he has officially stepped down as Chief Executive Officer (CEO). Zhang Hongfu will focus on core areas such as group strategy, culture, public welfare, and innovation, continuing to play a leadership role.

Zhang Yuan has taken over as Chief Executive Officer and will no longer hold the positions of Executive Vice President and Chief Financial Officer.

Cui Haijing resigned as Supervisor and Chairman of the Board of Supervisors and has been reassigned as the person in charge of finance, responsible for the group’s financial work.

Zhu JiaPing was elected through the employees’ representative congress and appointed as an employee representative supervisor.

Today, Mixue Group released its financial report. For 2025, the company’s full-year revenue was 33.56 billion yuan, up 35.2%; gross profit was 10.45 billion yuan, up 29.7%; profit for the period was 5.927 billion yuan, up 33.1%; and basic earnings per share were 15.65 yuan, up 27.0%.

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