Brodeur Partners Hires Collins Dunn As EVP Of AI & Data Transformation

(MENAFN- PRovoke) BOSTON - Brodeur Partners has appointed Collins Dunn as executive VP of AI & data transformation, a newly created role focused on expanding the firm’s technology-enabled communications and analytics capabilities.

Dunn will be responsible for integrating proprietary data, AI workflows and advanced analytics into Brodeur’s core service model. The agency said the move reflects growing client demand for communications strategies supported by technology and data-driven insights.

Dunn joins Brodeur from financial data and technology company FactSet, where he most recently served as senior VP of AI search & insights and worked on the launch of client-facing AI products. Earlier in his career, he held product development roles at FactSet and began as a real-time content writer at financial news service StreetAccount.

The appointment builds on Brodeur’s launch last year of its Relevance AI Visibility offering, part of a broader push to incorporate AI and proprietary research into its approach to reputation and behavior-change programs. The firm said the role will also support development of tools designed to help clients apply AI and data more directly in decision-making and message distribution.

“We are at an inflection point where public relations is the natural connector of content through all channels, particularly impacting a company’s AI strategy,” said CEO Andrea Coville.“That, combined with our Relevance platform that discovers human insights that support behavioral change, will allow us to do what we’ve always done - build brand relevance - with more intelligence, speed, and impact.”

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