Apple (AAPL) Launches Budget $599 Macbook in New Device Lineup

Apple Inc. (NASDAQ: AAPL) has launched the MacBook Neo, a new budget-friendly laptop priced at $599, featuring the A18 Pro chip, to expand its market reach especially among students and first-time buyers. This move aims to compete with Google-powered Chromebooks and lower-end Windows devices, while also refreshing its MacBook Air and Pro lines and introducing a $599 iPhone 17e. The company seeks to capture more of the price-sensitive PC market amid tightening memory chip supplies for rivals.

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