"New store expansion" and "improving efficiency of existing stores" drive Green Tea Group's revenue and profits simultaneously.

This article is reprinted from: Qianjiang Evening News

In the spring of 2026, the catering industry sensed a warming trend. Recently, an impressive performance report has attracted particular market attention.

On March 23, Green Tea Group (6831.HK), a leader in casual Chinese dining, released its annual earnings report: in 2025, it is expected to achieve revenue of 4.76 billion yuan, a year-on-year increase of 24.1%; adjusted net profit of 509 million yuan, up 41% year-on-year. Both revenue and profit have grown, with profit growth significantly outperforming the industry average. Following the news, on March 24, Green Tea Group’s stock price surged, with an intraday increase of up to 9.67%, closing at HKD 8.00. The stock maintained strong momentum on Wednesday and Thursday.

What’s most worth noting in this performance report isn’t just the profit figures, but the qualitative change in growth logic. The announcement shows that Green Tea Group’s adjusted net profit margin in 2025 was 10.7%, up 1.3 percentage points from the previous year. This reflects a healthy transmission relationship — profit growth is not merely driven by increasing store numbers, but by a dual engine of “new store expansion” and “old store efficiency improvements”: focusing on small restaurants with a building area of 300 to 350 square meters or less, with new stores achieving a 48.4% higher sales per unit area compared to older stores; the payback period for a single store has shortened from 18 months to 12.6 months, with a return on investment of 73.1%.

In the new normal where consumer rationality is increasing, price competition is intensifying. However, Green Tea Group’s moat does not come solely from low prices but from the value-for-money advantage built through “universal fusion cuisine + third-generation supply chain.” This is a core aspect of the Green Tea brand’s three key genes — the “value-for-money” focus: continuously optimizing cost structure, investing resources where customers truly care, and offering unexpectedly excellent dishes and experiences at highly competitive prices.

Meanwhile, product development has become the soul of Green Tea Group. In 2025, the group launched a total of 562 new dishes. Its “fusion cuisine” integrates flavors from various regions, creating menus tailored to local tastes and conditions, enabling the Green Tea brand to establish roots and grow in different regional cuisines such as Beijing, Guangdong, Zhejiang, and Sichuan, becoming a truly nationwide dining brand.

In 2026, Green Tea’s international expansion is accelerating, with overseas store openings set to launch a second growth curve.

By Wang Jingping, our reporter