Jiang Yan joins Ten Thousand Fields? Light Meal Season's "High-Value" Campaign to Boost Brand Youthfulness

Recently, October Rice Field brand ambassador Jiang Yan surprised everyone by appearing as a “one-day employee” at the company headquarters. She officially “joined” October Rice Field as the “Yan-Selected Light Food Officer,” unlocking a welcome gift pack. She not only showcased popular light food products on-site but also warmly distributed floor-walking benefits to October Rice Field employees. The entire event was fun-filled, providing energy for the workplace while conveying the healthy, light, and efficient lifestyle philosophy in a more direct and youthful way.

High-Value Kickoff Season: Jiang Yan Unlocks an Exclusive Workplace Experience at October Rice Field

A ceremony-like “onboarding” event took place at the October Rice Field headquarters. Brand ambassador Jiang Yan visited as the “Yan-Selected Light Food Officer,” joining co-founders Bing Ge and Jun Jie to kick off an immersive spring workplace experience.

On the day of the event, Jiang Yan wore a simple white outfit, looking relaxed and cheerful, perfectly matching the “High-Value Kickoff Season” theme of healthy and easy living. She strolled along flower paths, toured the office area to experience the brand’s daily atmosphere, then sat at her dedicated workstation, wearing her exclusive employee badge. Jiang Yan experienced the onboarding process firsthand, feeling the brand culture and team spirit up close. On-site, Bing Ge and Jun Jie also presented Jiang Yan with a carefully prepared starter gift pack, featuring star light foods like corn sticks, corn segments, and multigrain rice balls. Afterwards, Jiang Yan took warm photos with employees and the brand mascot, Little October, and together they shouted the brand slogan, creating a relaxed and joyful atmosphere.

Jiang Yan’s surprise appearance at October Rice Field redefined the traditional boundaries of brand-endorser collaboration. It was no longer a one-way endorsement through the camera but a first-person workplace experience that delivered “High-Value” opening gifts directly to participants. This made the “High-Value Kickoff Season” theme tangible through on-site interaction, allowing products to naturally generate interest and sharing through real engagement.

Light Food Floor-Walking Tips: Jiang Yan Shares Light Food Secrets

As a seasoned light food enthusiast and “Yan-Selected Light Food Officer,” Jiang Yan kicked off a knowledge-packed light food sharing session at the product experience area. Combining her real experiences on set and during business trips, she precisely addressed the dietary pain points of working professionals and fitness enthusiasts, showcasing three core products: October Rice Field yellow glutinous corn sticks, corn segments, and multigrain rice balls.

During the event, Jiang Yan recommended the October Rice Field yellow glutinous corn sticks, demonstrating how they can be quickly prepared by steaming for 10-15 minutes. She highlighted their convenience for quick breakfast before work, post-work energy replenishment, and other key scenarios. She emphasized the soft, sticky texture, low fat, and filling qualities, perfectly fitting fast-paced lifestyles. For those with smaller appetites or social needs at work, Jiang Yan also promoted the portable, no-cut corn segments as a social tool in the office. Additionally, she strongly recommended the seven-color multigrain rice balls, explaining the rich dietary fiber and satiety benefits of ingredients like brown rice and black rice, helping consumers make scientifically informed staple food choices.

During her sharing, Jiang Yan also revealed her personal “211 Diet Method”—one fistful of quality carbs, one fistful of protein, and two fists of vegetables per meal—guiding everyone to eat healthy carbs scientifically, avoid unnecessary carb anxiety, and achieve easy body management and health balance.

After the sharing, Jiang Yan transformed into a benefits officer, pushing a cart loaded with October Rice Field light food products into various office areas. She distributed light snacks to employees, interacted closely with everyone, and kept the lively atmosphere going. This also conveyed the “low-fat, filling, and satisfying” light food concept in a warmer, more relatable way.

Continued Power of Light Food IP: October Rice Field’s Youthful Approach Breaks New Ground

Jiang Yan’s “floor-walking” fun interaction at October Rice Field was not just a one-time creative activity but an important practice in the brand’s ongoing effort to deepen its presence in the light food sector and continuously promote its youthful image. As a long-term flagship IP, October Rice Field’s Light Food Season has been held for three consecutive years, with continuous product innovation and marketing upgrades.

Unlike traditional, rigid product promotion, October Rice Field insists on engaging consumers through scenario-based, interactive, and youthful approaches. The “High-Value Kickoff Season” uses the “onboarding floor walk” as a creative entry point, integrating star power, workplace scenes, and light food concepts. Products like corn and multigrain rice balls are naturally embedded into high-frequency daily scenarios such as early mornings, office work, and snacks, effectively breaking down communication barriers with young audiences. This makes healthy eating ideas no longer abstract but perceptible, replicable, and easily integrated into daily life.

This “High-Value Kickoff Season” event, featuring Jiang Yan’s floor-walking activities, used fun interactions, product value, and emotional resonance to deeply fuse celebrity influence with brand philosophy. It strengthened team cohesion and brand recognition while precisely reaching a broader working audience with healthy light food concepts. Through authentic scene-based promotion and highly interactive dissemination, October Rice Field combines product advantages, lifestyle ideas, and brand warmth into a more youthful and direct expression, solidifying its position in the light food industry and fueling long-term growth.