Pinduoduo announces the "New Pindu" plan: heavily investing in China's supply chain, with an initial capital injection of 15 billion yuan.

People’s Financial News, March 25 — On March 25, Pinduoduo announced the “New Pindu” plan, committing 100 billion RMB in cash over three years to strengthen China’s supply chain and launch its own brands. This marks Pinduoduo’s second major investment of a trillion RMB in its merchant support strategy, following last year’s “Trillion Support” initiative. According to reports, “New Pindu” has established a new dedicated company in Shanghai, with an initial cash injection of 15 billion RMB. Over the next three years, a total of 100 billion RMB will be invested to integrate supply chain resources from “Pinduoduo + Temu,” build its own brand model, and focus on the global market. The plan aims to systematically develop and incubate brands tailored to different markets and categories, achieve high standards of Chinese manufacturing output, and promote Chinese products to higher-value segments. This means the newly formed “New Pindu” has become a key strategic tool in Pinduoduo’s goal to reinvent itself over the next three years.