FILA's revenue in 2025 increased by 6.9% year-on-year to 28.469 billion yuan, with operating profit up by 10.1% year-on-year.

According to FILA, in 2025, the brand’s revenue will increase by 6.9% year-over-year to 28.469 billion yuan, with operating profit reaching 7.418 billion yuan, a year-over-year increase of 10.1%.

2025 marks the inaugural year of FILA’s “ONE FILA” strategy. Led by a new team, the brand is undertaking multiple initiatives centered around strategic restructuring. Jiang Yan, CEO of FILA Greater China, stated that throughout the year, the brand focused on positioning, consumer needs, and core markets, leveraging a combination of brand, product, and retail efforts to implement the strategic overhaul. The initial performance results have preliminarily validated the effectiveness of this strategy.

At the brand level, FILA continues to strengthen its positioning as “premium sports fashion,” focusing on core demographics and female consumers. The brand has concentrated on tennis and golf, two major sports sectors, through sponsorships, ambassador signings, and related events to enhance its professional image. Additionally, FILA has returned to Milan Fashion Week and supported national teams in winter sports, deepening brand value and increasing global influence. Its Brand Equity Index (BEI) has reached a historic high. Furthermore, through various marketing campaigns and collaboration within its sub-brand matrix, the brand has effectively increased the proportion of female customers.

On the product side, FILA is reshaping its product system, focusing on core categories such as polo shirts and down jackets to create blockbuster products. The dad sneaker family sold nearly ten million pairs throughout the year, with several products receiving industry awards. In the second half of the year, clothing sales led market growth. In retail, FILA has deployed a multi-store model matrix, launching several innovative store formats to optimize brand image and consumer experience at the retail level.

Looking ahead, Jiang Yan stated that FILA will build on 2025 to elevate brand value further. By offering more attractive branding, higher-quality products, and a more comprehensive retail layout, the brand aims to meet the diverse needs of Chinese households, continue leveraging its large-scale brand advantages, and drive high-quality growth through innovation, leading the development of the premium sports fashion industry.