In the past 10 trading days, a total of 173 million yuan has been attracted, focusing on the Hong Kong Stock Connect Consumer ETF Huaxia (513230) investment opportunities.

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On March 26, the Hong Kong stock market’s consumer sector continued to fluctuate in the afternoon. The Huaxia Hong Kong Stock Connect Consumer ETF (513230) fell nearly 2.5%. Most holdings declined, with Pop Mart, Mixue Group, Guming, Mao Geping, Weilong Delicious, Little Vegetable Garden, and Lao Pu Gold among the biggest losers. On the gain side, Mengniu Dairy, Shangmei Holdings, Simor International, Anta Sports, and Shenzhou International led the increases. As of March 25, the Huaxia Hong Kong Stock Connect Consumer ETF (513230) had a scale of 480 million yuan. Notably, yesterday the ETF saw a net inflow of 50.14 million yuan, with a total of 173 million yuan in net inflows over the past 10 trading days, attracting significant capital.

On March 24, Mixue Group released its 2025 annual performance report. During the reporting period, the company achieved revenue of 33.56 billion yuan, up 35.2%; gross profit of 10.45 billion yuan, up 29.7%; and net profit attributable to the parent of 5.88 billion yuan, up 32.7%. All key financial indicators exceeded market expectations. By the end of 2025, the group’s global stores will cover China and 13 overseas countries. Based on retail sales at year-end 2025, Mixue Group ranks 62nd in the global food and beverage industry, up 10 places from 2024. The group owns the freshly brewed tea brand Mixue Bingcheng, the freshly ground coffee brand Lucky Coffee, and the draft fresh beer brand Xianpi Fulu Jia.

Mixue Group’s revenue and net profit in 2025 both increased by over 30%, with core indicators surpassing expectations. Its global store coverage spans 13 countries, and its industry ranking has risen 10 places. Using Mixue Bingcheng as a foundation, combined with the Lucky Coffee and Xianpi Fulu Jia multi-brand matrix, the company leverages supply chain advantages and franchise models to drive both scale and profitability. This not only demonstrates the resilience of the affordable freshly made beverage sector but also provides a model for global chain restaurant expansion and multi-category development, with further industry consolidation likely.

The Huaxia Hong Kong Stock Connect Consumer ETF (513230) tracks the CSI Hong Kong Stock Connect Consumer Theme Index, which covers leading traditional service industries such as hospitality and catering, as well as high-elasticity assets like trendy toys and gold jewelry, and high-dividend targets like sportswear and white goods. Its constituent stocks nearly encompass all sectors of Hong Kong’s consumer market, including Pop Mart, Yum China, Lao Pu Gold, Anta Sports, Nongfu Spring, and Mixue Bingcheng.

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