Tsingtao Brewery's revenue in 2025 increased by 1.04% to 32.473 billion yuan, with sales of mid-to-high-end and above products rising by 5.2%.

On March 26, Qingdao Beer released its 2025 financial report. The report disclosed that last year, the company’s revenue increased by 1.04% to 32.473 billion yuan, with net profit attributable rising by 5.6% to 4.588 billion yuan. Product sales reached 7.648 million kiloliters, a year-on-year increase of 1.5%.

Image source: Company announcement screenshot

The financial report mentioned that the company has implemented refined operations in the traditional advantageous markets along the Yellow River, further strengthening its market position. Market share and profitability continue to consolidate and improve, with the development effects in northern markets becoming more evident. In southern markets, through positive accumulation, the company has continuously optimized and upgraded its product structure, focusing on regional and channel breakthroughs to achieve quality growth.

In overseas markets, through product innovation, regional expansion, brand strengthening, mode breakthroughs, and strategic upgrades, the company steadily advances its “One Arc, Three Wings, Multiple Points” market layout. For the first time, it has achieved local production and sales in international markets, with the brand’s global influence continuously increasing.

The company is accelerating the layout of emerging channels such as online and instant retail, deepening the implementation of innovative operation models like “Fresh Direct Delivery.” Online channel sales have increased for 13 consecutive years.

The company is speeding up the implementation of Qingdao Beer’s “1+1+1+2+N” product strategy, promoting brand optimization and product structure upgrades, and accelerating the cultivation of flagship and innovative categories.

During the reporting period, Qingdao Beer’s main brand achieved product sales of 4.494 million kiloliters, a year-on-year increase of 3.5%. Products above the mid-to-high-end level reached sales of 3.318 million kiloliters, up 5.2% year-on-year. Sales of products such as Qingdao Beer Classic Series, White Beer, and Ultra-High-End Series continued to set new records, with White Beer sales growing rapidly.

During the reporting period, the company’s technological innovation momentum continued to release, with significant results in transformation. Focusing on new consumer demands, the company promoted product innovation, comprehensively upgraded and expanded its product matrix. Multiple new products such as Qingdao Beer “Light Dry, Ultra Dry, Whole Wheat Guochao, Whole Wheat Yipin, Jasmine White Beer, Cherry Blossom White Beer, Whole Wheat Black Beer, Hazy IPA” led the trend of health, personalization, and diversification. Qingdao Beer’s light dry products, while maintaining the classic flavor, filled the market gap for low-sugar, light-calorie products.

(Company announcement)

(Edited by: Lin Chen)

Keywords: Qingdao Beer Beer