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i just saved a brand $30k/year by cutting their photography budget by 99.99%. with @claudeai.
here's how:
> you give Claude Code two tools: a browser MCP and an image gen API (GPT-4o, Nano Banana, whatever).
> first you feed it your brand's URL. the agent crawls every page and builds a brand DNA doc (hex colors, fonts, photo style, product catalog, etc...).
> then you drop reference images. pinterest boards, editorials, campaigns you like. the agent rips them apart, lighting, color grade, composition, and turns that into actual usable prompts.
> from there it combines brand DNA + references and starts generating. product shots in your exact style. lifestyle images that match your mood boards. everything consistent across the board.
> no photoshop. no studio. no 47 email threads with a creative director.
don't like the lighting? tell it. want a different vibe? swap the references. need 50 more shots? one prompt.
old way: photographer $100-300/h, studio $500/day, editing $50/image, weeks of back and forth.
new way: claude code $20/mo, image API ~$0.10/shot, done in minutes.
and the real thing is the agent doesn't forget your brand between shoots. it read every page of your site. it analyzed every reference down to the color grade. it's more consistent than most humans you'd hire.