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LABUBU will enter the World Cup stage in June and will launch the 4.0 series in the second half of the year.
People’s Financial News, March 25 — On the afternoon of March 25, Pop Mart held its 2025 annual performance release conference. Chief Operating Officer Sider stated that LABUBU will launch the 4.0 series and artist collaboration series in the second half of the year. Additionally, LABUBU’s celebrity friends will continue to “travel globally,” appearing at the World Cup in June and participating in events such as the 100th American Macy’s Thanksgiving Day Parade organized by Macy’s at the end of the year. In terms of medium- to long-term plans, LABUBU will also develop content formats such as picture books and movies, which are currently in the preparation stage.