Oriental Fortune, Flush Finance, Compass, Great Wisdom......Internet Brokerage Information Service Providers' Performance Comprehensive Review! What Are the Highlights?

All the performance results of internet brokerage information service companies have been fully revealed.

Last year, with the Shanghai Composite Index reaching a ten-year high, trading volume in A-shares surged, and investor confidence rebounded, four internet brokerage information service providers—East Money, iFinD, Compass, and Dazhihui—delivered their annual reports on the “AI + Finance” wave.

In terms of performance, although the four companies operate in the same sector, there are significant differences in scale, growth rate, and profitability: East Money maintains the top position with absolute revenue and profit size; iFinD shows strong profit resilience; Compass, leveraging securities business integration, has emerged as a dark horse; Dazhihui continues to reduce losses while waiting for a “rebirth.”

Performance Differentiation: East Money Leads, Compass as Dark Horse

Looking at the 2025 performance of these four internet brokerage information service companies, the results are quite polarized.

As a leader, East Money continues to dominate with a clear advantage. In 2025, the company achieved a total revenue of 16.068 billion yuan, up 38.46%; net profit attributable to shareholders was 12.085 billion yuan, up 25.75%. Both revenue and net profit are the highest among the four, approximately 2.7 times the revenue and 3.8 times the net profit of second-place iFinD during the same period, demonstrating the scale effect of a comprehensive internet wealth management platform.

East Money is the only one among the four with full securities licenses, clearly positioning as a “brokerage.” In 2025, its securities business revenue reached 12.535 billion yuan, up 47.59%, accounting for 78.02% of total revenue. Of this, net commission and fee income was 9.1 billion yuan, up 48.87%; net interest income was 3.435 billion yuan, up 44.17%. Securities brokerage and margin trading have become the dual engines of growth.

Meanwhile, fund distribution services contributed stable cash flow, with financial e-commerce service revenue of 3.182 billion yuan, up 11.99%. The company’s internet wealth management ecosystem centered on “East Money” has formed a complete closed loop of “information—trading—wealth management,” continuously amplifying scale effects.

iFinD, with high growth, demonstrates “small but beautiful” profit resilience. The company’s full-year revenue was 6.029 billion yuan, up 44%; net profit attributable to shareholders was 3.205 billion yuan, a 75.79% increase, with profit growth significantly outpacing revenue growth.

iFinD’s core competitiveness lies in its large user base and technological accumulation. In 2025, advertising and internet business promotion revenue was 3.462 billion yuan, up 70.98%; value-added telecom services revenue was 1.951 billion yuan, up 20.71%. As of the end of 2025, iFinD’s contract liabilities reached 1.769 billion yuan, up 19.06%, mainly due to prepayments for software services and software fees, indicating strong business reserves and customer stickiness.

Leveraging the acquisition of MaGao Securities, Compass has become a new star with “dual-wheel drive” of financial information services and securities industry, and thanks to its low baseline in the past, it has become the biggest dark horse of the year, leading in growth rate among the four.

In 2025, Compass’s revenue was 2.146 billion yuan, up 40.39%; net profit attributable to shareholders was 228 million yuan, a surge of 118.74%, doubling its profit. This explosive growth stems from the deep implementation of its “financial information services + securities business” synergy strategy. Financial information service revenue was 1.509 billion yuan, up 27.5%; securities business revenue was 607 million yuan, up 91.19%, increasing its share of total revenue from 20.76% in 2024 to 28.27%.

It is reported that subsidiary MaGao Securities became a growth engine, with full-year net profit of 165 million yuan, up 133.36%; securities agency trading volume reached 10.115 billion yuan, up 52.72%. Customer scale and custodial assets are growing rapidly. Additionally, in 2025, the company completed the acquisition of 90.02% of Pioneer Fund, bringing public fund business into its ecosystem and further refining its wealth management strategy, aiming to replicate the “East Money” path.

Dazhihui: Focus on Core Business, Waiting for Integration Benefits

Once ranked alongside East Money and iFinD as one of the “Internet brokerage trio,” Dazhihui is still in a transformation and adjustment phase but has shown clear signs of reducing losses. In 2025, its revenue was 827 million yuan, up 7.23%; net loss attributable to shareholders was 44.0257 million yuan, significantly narrowed from a loss of 201 million yuan the previous year, a reduction of 78.13%. The improvement mainly results from cost reduction and efficiency enhancement, as management expenses were 267 million yuan, down 16.26%, and R&D expenses were 185 million yuan, down 16.2%.

In terms of revenue structure, financial information and data PC terminal services contributed 422 million yuan, up 7.8%; advertising and internet promotion services contributed 122 million yuan, up 14.99%.

It is worth noting that Xiangcai Securities’ acquisition of Dazhihui is ongoing. On March 14, 2025, Xiangcai Securities received a notice from the Shanghai Stock Exchange to suspend review of the transaction due to the need to update application documents and financial data. Once the work is completed, they will submit updated materials and promptly reapply for review.

Data shows that Xiangcai Securities achieved revenue of 2.42 billion yuan in 2025, up 10.37%; net profit attributable to shareholders was 464 million yuan, up 325.15%.

Industry insiders believe that as Xiangcai Securities’ share swap merger with Dazhihui progresses, market focus is shifting toward the synergy effects in technology, users, and licenses. It is estimated that if Xiangcai Securities’ and Dazhihui’s 2025 net profits are simply combined, the total would reach about 413 million yuan, still surpassing Compass’s scale.

New Strategic Focus: AI as a Competitive High Ground

While consolidating their core businesses, AI is becoming the new core track for the four companies’ technological deployment. From model development to scenario implementation, a full-scale race around “AI + Finance” has begun.

East Money is centered on its self-developed “Miaoxiang” large model, promoting AI capabilities across its ecosystem. The financial report states that the Miaoxiang large model has been integrated into all product endpoints, with “Miaoxiang Investment Research Assistant” capable of generating in-depth stock reports and real-time roadshow transcriptions within minutes, covering the entire investment research process.

Looking ahead, East Money plans to continue increasing R&D investment in AI, advancing toward more refined, professional, and intelligent solutions, with its self-developed financial large model as the core engine to enhance Miaoxiang’s product and service capabilities.

iFinD is building an integrated “AI + Financial Information Service” platform around the capital market ecosystem, serving securities firms, fund companies, banks, insurance institutions, government agencies, and individual investors. Relying on long-term accumulated financial data, technological strength, and user base, it is accelerating the deep integration of AI technology with its main business, transforming into an AI-driven financial technology platform.

According to its financial report, by the end of 2025, iFinD had over 3,141 R&D personnel, accounting for more than 60% of total staff, with continuous focus on AI large model applications in financial scenarios.

Compass is also increasing R&D investment, with 164 million yuan spent in 2025, mainly on iterative upgrades of systems like Compass Short-term Genius, financial data analysis, and thematic mapping, to improve product intelligence.

Dazhihui has established AI empowerment as the core theme for product iteration, continuously integrating AI technology with business scenarios throughout the year. AI capabilities have been fully embedded into core modules of various products, enabling intelligent upgrades of basic content, strategy platforms, and interactive Q&A services. The company has successfully launched two innovative products, “Huiwen” and “AI-assisted Q&A.” It is also enhancing investment research innovation, optimizing strategy generation, and migrating more professional functions from PC to mobile.

Industry experts believe that amid the deepening reform of capital markets and accelerated AI technology penetration, competition among internet brokerages is shifting from user scale “traffic wars” to “intelligent” technology battles and ecosystem integration. Those who can first establish a complete “AI + Finance” business cycle are likely to gain an advantage in the next cycle.

Layout: Liu Junyu

Proofreading: Zhu Tianting