Deepening Roots in Zhejiang, Finance Empowers | Zhejiang Commercial Bank Sponsors "Wuyue Cup" to Support Zhejiang in Building a Strong Sports Province

All 11 cities in the province participated in the competition, among the 627 “grassroots” players, 74.6% are local players from Zhejiang. With affordable tickets at 20 yuan and a “spectator package” valued at no less than 40 yuan… the grassroots “World Cup” belonging to Zhejiang people has arrived!

On the morning of March 25, the press conference for the 2026 Zhejiang Merchants Bank Zhejiang City Football League (hereinafter referred to as “2026 Zhejiang Merchants Bank Wuyue Cup”) was held in Hangzhou, officially announcing key information such as the schedule, ticket prices, and player composition. As the main sponsor, Zhejiang Merchants Bank partnered with the organizers to host this event, marking an important step in integrating finance and sports industries. The tournament will run from April 6 to mid-June across 11 cities in the province, featuring 62 exciting matches, offering Zhejiang residents a homegrown “football feast.”

One Ticket, Multiple Experiences: Activating New Consumer Scenes Through the Excitement of the Event

According to the press release, the name “Wuyue Cup” carries multiple meanings. “Wu” and “Yue” reflect Zhejiang’s thousand-year history and represent the region’s core spirit of “standing at the forefront, embracing all rivers, and persevering,” which aligns closely with the fighting spirit of football. Naming the Zhejiang City Football League the “Wuyue Cup” is not only a tribute to Zhejiang’s rich cultural tradition but also a celebration of the glory and dreams of all 11 cities in the province.

To encourage more citizens to experience the excitement of football firsthand and boost enthusiasm for the event, the basic ticket price is set at only 20 yuan, with students under 16 enjoying half-price discounts with valid ID. Notably, each spectator will receive a “spectator package” worth at least 40 yuan. For example, at the opening match in Jiaxing on April 6, the package includes local specialties like Wufangzhai zongzi and Hangbai chrysanthemum, along with cultural and creative souvenirs, allowing fans to enjoy local products while watching the game. Outside the stadium, football markets, intangible cultural heritage crafts, trendy snacks, and agricultural products gather, creating a comprehensive experience where “one ticket equals watching the game, entertainment, shopping, and tasting delicious food.”

It is reported that the “Wuyue Cup” has been incorporated into Zhejiang Province’s “14th Five-Year Plan” key mass sports projects. It will form a “dual IP pattern” with Zhejiang BA, creating a “city-wide basketball movement and exciting football” scene, driving the entire province to “get active, energize cities, boost consumption, develop industries, and ignite football enthusiasm.”

Multiple Parties Win: Mutual Empowerment of Sports IP and Financial Brands

“Zhejiang Merchants Bank is Zhejiang’s bank. We always prioritize serving Zhejiang, Zhejiang merchants, and Zhejiang people. This aligns with the social and local attributes of the ‘Wuyue Cup.’ On the other hand, as a high-quality provincial sports event, the ‘Wuyue Cup’ will boost the sports economy and industry, which closely matches the financial services brand Zhejiang Merchants Bank is actively developing for new consumption scenarios,” said Luo Feng, Vice President of Zhejiang Merchants Bank, at the press conference.

By sponsoring this event, Zhejiang Merchants Bank will work with the organizers to promote mutual growth from multiple angles. For example, in terms of brand value, leveraging its nationwide branch network to help make the “Wuyue Cup” a more influential and locally distinctive provincial sports event, while benefiting from high exposure during the matches to enhance the bank’s brand awareness. In terms of resource integration, the bank will establish long-term cooperation mechanisms with the provincial sports bureau, integrating financial services into sports events,全民健身, and other fields, providing professional financial support for event operations and sports industry development.

Additionally, Zhejiang Merchants Bank will leverage the event scene through online and offline channels to launch targeted financial services, allowing the public to enjoy convenient, high-quality financial services while watching exciting matches, further increasing participation and enhancing the experience.

The “2026 Zhejiang Merchants Bank Wuyue Cup” is about to kick off. Zhejiang Merchants Bank and the organizers invite fans nationwide: come to Zhejiang, come to the stadium, and join a grassroots, vibrant, and popular national football celebration. At the same time, they aim to promote the integration of finance and sports industries, achieve mutual growth, and inject new momentum into Zhejiang’s provincial-level high-quality sports events.