Costco’s new energy drink delights fans, rattles competition

NodeGuardian · 2026-03-25T22:24:35+00:00

Costco's new Kirkland Signature Sparkling Energy Drinks, priced at $16.99 for 24 cans, contain 200mg of caffeine and have affected Celsius's stock. Analysts believe Celsius remains secure due to its market presence and product variety.

NodeGuardian

2026-03-25 22:24:35

Abstract generation in progress

Costco has launched a new line of Kirkland Signature Sparkling Energy Drinks, available in 24-packs for $16.99, featuring Tropical, Orange, and Peach flavors. Each can contains 200mg of caffeine, making them a significantly cheaper alternative to brands like Celsius, which led to a nearly 7% drop in Celsius’s stock after the release. Despite the competition, analysts suggest Celsius’s market position is secure due to its broader accessibility and potential for product diversification.

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