Pinduoduo Establishes "New Pinmom" to Strengthen Self-Operated Business, Aiming to Create Another Pinduoduo in Three Years

WealthCoffee · 2026-03-25T15:12:07+00:00

Pinduoduo announced the launch of "New Pinmom," a self-operated brand that integrates supply chain resources from Pinduoduo and Temu. The company plans to invest 15 billion yuan initially, with an additional 100 billion yuan investment over the next three years, to systematically develop and incubate brands, cover domestic industrial clusters, and rollout customized solutions for global markets.

WealthCoffee

2026-03-25 15:12:07

Abstract generation in progress

**　　[Caixin]** Pinduoduo (NASDAQ: PDD), a low-cost e-commerce platform, has launched its own brand operation model.

On March 25, Pinduoduo officially announced the formation of “Xin Pinmu,” a self-operated brand platform. According to reports, “Xin Pinmu” integrates supply chain resources from “Pinduoduo + Temu,” focusing on the global market, systematically managing and incubating brands across different markets and categories.

Pinduoduo stated that “Xin Pinmu” has established a new dedicated company in Shanghai. The first phase received a cash injection of 15 billion yuan, with a planned total investment of 100 billion yuan over the next three years, covering domestic industrial belts comprehensively, launching customized manufacturing solutions, and cultivating a number of self-operated brands with different positioning and categories.

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