The Fleeting Fortune of Mr.Thank.You: How Influencers Fuel the Memecoin Scam Machine

When Mr.Thank.You, a prominent social media figure with 39.3 million followers, decides to promote a little-known cryptocurrency, millions of people listen. That’s exactly what happened with Beercoin, a memecoin that the influencer discreetly included in his latest Instagram stories, without any advertising label despite its clearly promotional nature. Behind this promotion lies a business model based on trust manipulation, where the media personalities’ pursuit of quick wealth directly clashes with the financial interests of small investors.

The Ambiguous Profile of a Wealth-Seeking Star

Sergei Kosenko, known by the pseudonym Mr.Thank.You, has built an image over the years as a philanthropist distributing money to his supporters. However, his recent activities reveal a very different side: that of an active promoter of dubious crypto projects. Although the influencer claims not to be an expert in cryptocurrencies and does not give official financial advice, he openly states he will hold his Beercoin allocation until its value multiplies tenfold.

The contradiction is striking. Mr.Thank.You plays both the role of a charitable magnate and an aggressive speculator, operating in regulatory gray areas. He even compares himself to Elon Musk in his ability to spot investment opportunities—a comparison that says a lot about his megalomania regarding memecoins.

Beercoin: A Memecoin Like Thousands of Others

At the time of Mr.Thank.You’s promotion, Beercoin had reached an impressive market cap of over $250 million and a 24-hour trading volume of $103 million. These spectacular figures fueled speculative frenzy, attracting investors mainly on Gate.io, Mexc, Bitget, and decentralized platforms like Raydium.

Built on the Solana blockchain, Beercoin exemplifies what security experts fear: a speculative bubble with no fundamentals, dependent on media coverage and influencer promotion. Current data paint a much less glorious picture: as of March 20, 2026, the token trades at around $0.00, with a market cap plummeted to $769,240 and a sluggish daily volume of $17,060. This decline perfectly illustrates the classic memecoin scam cycle.

The Systematic Scheme of Media-Driven Scammers

It’s not the first time a celebrity has used their platform to turn followers into exit liquidity. The recent history of the crypto sector is full of similar examples.

DJ Khaled and Floyd Mayweather both promoted the Centra Tech token in 2017 as a revolutionary payment solution. The project collapsed miserably, leaving retail investors with massive losses. More recently, Mayweather launched his own token FLOYD, inviting his community to invest on X before systematically deleting all posts—a classic rug pull tactic.

Paris Hilton got involved in sponsoring a fraudulent ICO, while Paul Pierce endorsed Safemoon, which today has declined 99% from its highs. Kim Kardashian was fined $250,000 by the SEC in 2021 for her association with EMAX. Even Lana Rhoades was linked to the scammy NFT project “Cryptosis.”

How the Scam Cycle Actually Works

The modus operandi follows an almost immutable scenario. The influencer discreetly accumulates large quantities of the token in the early phase. Then comes the promotion phase—Instagram stories, veiled or explicit mentions, promises of enormous gains. The influx of novice buyers drives the price up spectacularly.

Once liquidity reaches a profitable threshold (usually several million dollars), the influencer or project founders massively sell their positions. The price then crashes as promotional posts mysteriously disappear. Last investors are left holding an asset whose value has little to no economic foundation.

Pump.Fun Platform: Accelerating the Scheme

Pump.Fun embodies the technological evolution of this trend. This memecoin launch platform allows anyone to create a token in minutes and attract buyers through an appealing interface. Celebrities exploit this ease: they launch memecoins referencing their own name or persona, buy heavily, share the contract on their networks, then profit from collective panic selling.

Integration with automated TelegramBots executing orders makes these schemes even more unbalanced. Some insiders can buy massive volumes at listing before reselling to the final wave of retail investors—effectively creating a directed liquidity extraction system.

Protect Your Portfolio: Some Simple Principles

In the face of this systematic deception machine, vigilance remains the best defense. Be extremely cautious about memecoin recommendations from influencers, regardless of their fame or audience size. An influencer with personal financial interests in a project cannot be a reliable advisor, even if they claim otherwise.

Check the project’s background, on-chain data, and independent audit reports rather than relying on testimonials based on displayed wealth. Beware of promises of outsized returns in a short time—such rhetoric always accompanies scams.

The U.S. Securities and Exchange Commission has begun acting against some of these schemes, such as the fine imposed on Kim Kardashian, but the trend remains thriving. Mr.Thank.You and his peers will likely continue trying to turn their social capital into personal wealth at followers’ expense—until stricter regulatory enforcement curbs the phenomenon. In the meantime, the only truly sustainable wealth is built on solid economic fundamentals, not influencer promotions.