# Nuskin Li Chaodong: Implementing "Health Priority Development" Strategy, Using Technological Power to Make Health "Visible"

The “implementation of the health-first development strategy” was included in the government work report for the first time, marking a profound shift in China’s health development philosophy from “passive disease treatment” to “proactive health.” With 42 years of deep cultivation in the beautiful health sector, Nu Skin is integrating into the Healthy China initiative through data-driven innovative strategies and cutting-edge technological products. Nu Skin Greater China Senior Vice President and Beijing Representative Office Chief Representative Li Chaodong stated in an interview: “The health-first development strategy aligns closely with Nu Skin’s concept of ‘empowering全民健康 with technology.’ We will take the launch of the PRYSM iO hyperspectral intelligent scanner as an opportunity to comprehensively upgrade our health strategy, providing consumers with intelligent health management solutions and actively practicing the national strategy.”

From “Health First” to “Corporate Action”: Nu Skin’s Strategic Focus

“Moving from ‘promoting Healthy China’ to ‘implementing the health-first development strategy’ is an upgrade of the top-level design for全民健康 and also points the way for corporate development,” Li Chaodong said. The strategy emphasizes planning health from the source and integrating health into all areas of development, which aligns highly with Nu Skin’s “Better Self” development philosophy. Relying on over 40 years of R&D accumulation, Nu Skin has expanded from the beauty sector into a “beauty + health” dual-driven model. Under the guidance of the health-first development strategy, it is gradually forming a smart health ecosystem that integrates health data, professional services, and product solutions.

Nu Skin’s health strategy centers on “technology empowerment, precise management, and全民参与,” creating a closed-loop health management system of “smart detection + personalized plans + continuous intervention.” On the product side, it has developed a full-category matrix covering weight management, antioxidant health, cognitive health, among others. The TRME body shape management program responds precisely to the national “Weight Management Year” initiative, while the MYND360 series launched last year focuses on cognitive health needs. On the technology side, it develops intelligent detection devices based on ageLOC genetic technology and hyperspectral AI technology. On the service side, it offers one-on-one health guidance through professional teams and digital platforms. Nu Skin also adheres to the 6S quality measures, controlling product quality at six key stages to safeguard consumer health.

Technological Breakthroughs: PRYSM iO and Nu Skin’s 20-Year Data Journey

Technological innovation is the core driving force behind implementing the health-first development strategy. As a flagship product of Nu Skin’s health strategy, the launch of the hyperspectral intelligent scanner PRYSM iO marks a milestone in Nu Skin’s effort to empower “active health” through technology.

PRYSM iO Hyperspectral Intelligent Scanner

Li Chaodong explained that PRYSM iO is the culmination of Nu Skin’s 40 years of antioxidant research and 20 years of photon scanning technology. Compared to the original device, it is palm-sized, highly portable, with significantly reduced manufacturing costs, truly enabling widespread use from professional labs to ordinary households. Technologically, PRYSM iO has achieved a qualitative leap from “Raman spectroscopy” to “hyperspectral absorption + AI,” capturing richer and more subtle biological signals. It then compares these signals with a vast database (603138) using AI algorithms to generate a new, more accurate body defense index—the Prysm Score.

In simple terms, Nu Skin’s PRYSM iO has connected three core nodes of nutritional supplementation: understanding body condition through the device, discovering potential issues via data, and making scientific decisions to meet real needs. Placed in the palm, it takes only one minute to complete the entire “detection—analysis—personalized plan” service.

The implementation of the health-first development strategy requires innovative business models to drive industry upgrades. Nu Skin’s 2026 global strategy emphasizes “creating a new commercial model for health scoring,” with PRYSM iO as its core platform. Li Chaodong explained that Nu Skin will use PRYSM iO as an entry point to build a “health device + subscription + personalized nutrition” business closed-loop, aligning with the national strategy of “precise health.”

“Traditional health consumption faces issues like ‘blind investment and unclear results,’ but PRYSM iO shifts health spending from ‘experience-based’ to ‘data-driven,’” Li Chaodong said. Consumers can receive personalized nutrition plans based on their Prysm Score, with subscription services providing regular health checks, plan adjustments, and product delivery—offering a transparent view of the actual effects of health investments.

Health Education, Industry Collaboration, and Public Welfare: Nu Skin’s Social Responsibility “Three Pillars”

Having deeply cultivated the Chinese market for over 20 years, Nu Skin always integrates social responsibility into its corporate development, actively supporting the implementation of the health-first strategy. Li Chaodong stated: “Building a Healthy China requires joint efforts. Nu Skin not only focuses on products and services but also actively promotes health awareness, industry standards, and contributes corporate strength.”

In health education, Nu Skin integrates online and offline channels (300959) through health seminars, live streams, and community activities to spread scientific concepts like antioxidant health and weight management. For PRYSM iO, it will also launch a series of science popularization activities to help consumers master scientific health management methods. In industry cooperation, Nu Skin collaborates with government agencies and professional organizations to participate in setting industry standards. In public welfare, Nu Skin conducts activities like “Good Deeds for Health,全民光扫,” providing free health checks and consultations to community residents, ensuring that technological health benefits reach more people.

Li Chaodong said that Nu Skin will take the launch of PRYSM iO as an opportunity to deepen its health ecosystem, driven by technological innovation, business model reform, and social responsibility. Moving forward, Nu Skin will continue to follow national strategies, deepen its presence in China, empower全民健康 through technology, and truly realize “lifecycle health management,” helping more people live longer and healthier lives, contributing to the construction of a Healthy China.