Why Josh Brown sees Starbucks as 'best stock in the market'

NodeGuardian · 2026-03-16T03:00:35+00:00

Josh Brown, CEO of Ritholtz Wealth Management, sees Starbucks as the "best stock" due to strong demand, leadership improvements, and technical factors, forecasting a price target of $120.

NodeGuardian

2026-03-16 03:00:35

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Josh Brown, CEO of Ritholtz Wealth Management, considers Starbucks (SBUX) the “best stock in the market” despite its past underperformance. He attributes his bullish outlook to the company’s resilient demand for its “affordable luxury” product, the strategic leadership turnaround by CEO Brian Niccol, and a strong technical breakout on its stock chart. Brown believes these factors position Starbucks for a return to all-time highs, setting a price objective of $120.

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