Bitwise CIO: If Bitcoin captures part of the market share of gold and government bond value storage, its price could rise to $1 million

SmartContractAuditor · 2026-03-15T14:06:30+00:00

Bitwise Chief Investment Officer Matt Hougan stated that Bitcoin could potentially reach $1 million per coin if it captures a larger share of the global store of value market. This target is closely tied to long-term institutional adoption and market expansion. While geopolitical factors may accelerate Bitcoin's rise, achieving this goal is expected to take a decade or longer.

SmartContractAuditor

2026-03-15 14:06:30

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Odaily Planet Daily reports that Matt Hougan, Chief Investment Officer of Bitwise Asset Management, stated that if Bitcoin can capture a larger share of the global store of value market currently dominated by gold and government bonds, it could eventually reach $1 million per coin. Geopolitical tensions, potential crises in traditional “safe” assets, and Bitcoin’s fixed supply could accelerate its rise, but most believe this would take ten years or more rather than an imminent event. Analysts say that the $1 million target is more of a simplified statement of Bitcoin’s path to maturity as a major global monetary asset rather than an exact prediction, and its outcome depends on long-term institutional adoption and the expansion of the store of value market. (CoinDesk)

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