Kevin Systrom and his co-author Mike Krieger created Instagram in 2010—a revolutionary application that redefined the way photos were shared on the internet. In less than two years, the platform had achieved a dominant market position, attracting millions of users. In 2012, Facebook executed one of the most strategically significant acquisitions in technology history, acquiring Instagram for approximately 1 billion dollars. At the time of the deal, the service had 30 million active users but generated no revenue. The boldness of Kevin Systrom's decision and his team's vision not only changed the trajectory of their own destinies but also demonstrated to Facebook the value of investing in social innovations.