Google (GOOGL) Adds Its Gemini AI Model to Google Maps to Allow More Detailed Questions

FomoAnxiety · 2026-03-12T17:36:45+00:00

Google is enhancing Maps with "Ask Maps," an AI-driven chatbot for personalized inquiries about locations. This feature aims to improve user interactions and navigation, launching on mobile devices in the U.S. and India, and may increase monetization opportunities.

FomoAnxiety

2026-03-12 17:36:45

Abstract generation in progress

Tech giant Google GOOGL -1.78% ▼ is adding its Gemini artificial intelligence technology to Google Maps through a new feature called “Ask Maps.” The new button introduces a chatbot that allows users to ask more detailed questions instead of only searching for directions or locations. For example, someone could ask where they can charge their phone nearby without waiting in line at a café, or find a public tennis court with lights available at night. According to Google Maps executive Miriam Daniel, the goal is to make using maps feel more like having a conversation rather than typing basic search queries.

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At the same time, the answers generated by Ask Maps will be personalized using a person’s past searches and saved trips inside Google Maps. Google says that this update combines the company’s constantly updated mapping data with the capabilities of its Gemini AI models. As a result, the company believes it can turn exploring places into a simple conversation while also improving the navigation experience with what it describes as the biggest update to driving tools in more than a decade.

Notably, the Ask Maps feature will begin rolling out on Android and Apple AAPL -2.14% ▼ iOS devices in the United States and India, with desktop support coming later. In addition, Google says that the feature will not include advertisements, although it has not ruled out adding them in the future. Historically, Google Maps generates revenue through advertising, promoted business listings, and by charging companies to access its mapping data and APIs. Interestingly, though, analysts say that the service has long been one of Google’s more under-monetized products.

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