Apple is discussing having Google host the new version of Siri

K-LinePoet · 2026-03-09T11:16:48+00:00

Apple is negotiating with Google to deploy servers in its data centers due to the upcoming new Siri. Despite the importance of cloud computing being overlooked, Apple has not increased investment because its financial executives see it as a cost, leading to the loss of experts. If the new version of Siri is popular, the demand for AI computing could surge.

K-LinePoet

2026-03-09 11:16:48

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According to two people familiar with the negotiations, at Apple’s request, Google has studied deploying servers within its data centers to run the upcoming version of Siri. This Gemini-powered digital assistant will also meet Apple’s privacy standards. Apple currently relies on Google Cloud for online storage, internal AI model training, and other services. According to a dozen former Apple executives and engineers, these cloud-related efforts have repeatedly faced obstacles in the past because Apple’s financial executives view cloud computing as a burdensome cost center rather than a strategic priority. These individuals said that Apple is reluctant to make large investments in its own infrastructure, leading to continuous turnover among cloud experts. A former employee revealed that the average utilization rate of Apple’s private cloud computing is only 10%, with some servers prepared for Apple AI cloud still stored in warehouses and not yet installed. However, if Apple claims that the new Siri launched this year is well-received by users, its AI computing power demand could rapidly surge, which also explains why Apple is negotiating with Google for managed assistant services.

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