Price increase continues! Wang Teng: Memory prices are expected to return to normal by 2028

【CNMO Technology News】On March 8, Wang Teng, former General Manager of Xiaomi China’s Marketing Department, General Manager of the REDMI brand, and current founder of Today YiXiu Technology, posted saying, “Memory prices will continue to rise in the second quarter. The consumer electronics industry is too difficult this year.”

Wang Teng

CNMO noticed that Wang Teng’s statement quickly sparked heated discussion among netizens. In the comment section, some joked, “Since you’re no longer in the phone industry, don’t worry about price hikes.” In response, Wang Teng said, “I’m worried about brothers still in the phone industry; I estimate there will be a wave of large layoffs this year.” He also mentioned that it might take until 2028 for memory prices to return to normal levels.

According to Seoul Economic Daily, Samsung Electronics plans to raise the supply prices of its main NAND products in the second quarter, setting the increase at a level similar to the first quarter. Since Samsung Electronics already increased NAND prices by 100% in the first quarter, if they continue to raise prices by 100% in the second quarter, it would mean the NAND supply prices have doubled compared to the end of last year.

Additionally, there are reports that major domestic smartphone brands have already finalized their price increase plans, with some brands even sending price adjustment notices to offline distributors and online channels. Information leaked online indicates that March is a critical time for price hikes. Previously launched models saw relatively moderate price adjustments, but new models released after March will see significantly larger increases, with minimum hikes not less than 1,000 yuan. Industry insiders point out that this will be the largest and most significant collective price adjustment in the mobile phone industry in the past five years.