Miaokelando: Target revenue exceeds 10 billion yuan, net profit doubles, focusing on three main categories: cheese, dairy fat, and whey protein

On March 6th, at the Miaoke Lando Partner Development Conference, Miaoke Lando President Kuai Yulong first proposed the “12434” ecological strategy, aiming to build Miaoke Lando into China’s first cheese ecological enterprise within five years.

“We want to evolve from being a leader in the industry chain to a network-centric company,” Kuai Yulong said. The core logic of establishing a “cheese ecological enterprise” is “mutual development, strengthening weaknesses, and sharing dividends.”

The “13434” strategic roadmap includes anchoring on “one goal”—focusing on consumers, with the future goal of surpassing 10 billion yuan in revenue and doubling net profit; focusing on three main categories: cheese, milk fat, and whey; building four nutritional systems: growth nutrition, dietary nutrition, sports nutrition, and functional nutrition; using B2B, B2C, and M&A overseas expansion as three major growth engines; and developing four core capabilities: product innovation, brand leadership, channel transformation, and digital intelligence empowerment.

Kuai Yulong believes that cheese remains a very emerging industry in China. From a horizontal perspective, it seems linear, from raw milk to cheese, including milk fat and whey. However, on the main chain of emerging industry development, more vertical connections will emerge, such as the development of functional cheese products, involving basic research on nutrition and health, including integration with traditional Chinese health sciences. Innovations and breakthroughs in cheese production processes will involve talent cultivation, equipment development, and application.

It is also disclosed that Kuai Yulong announced at the meeting that Miaoke Lando will become the official global cheese sponsor for the 2026 FIFA World Cup.

(Company Announcement)

(Edited by: Lin Chen)

Keywords: Miaoke Lando Dairy Industry