Doma Mainnet expanded to a scale of 36 million domains – transforming the internet assets market

Domain Finance (DomainFi) has just announced the official launch of the Doma Protocol Mainnet, marking a milestone in transforming internet domains at a scale never seen before in the market. This groundbreaking event integrates over 36 million high-quality domains into a tokenization ecosystem, fundamentally changing how entrepreneurs and investors view domain assets—from illiquid, static resources to dynamic financial instruments accessible to billions of Web3 users.

The Mainnet becomes the world’s first gateway connecting traditional domain infrastructure (DNS) with the programmable blockchain world. Equipped with decentralized finance (DeFi) components, Doma enables domain owners to tokenize their assets and trade them as ERC-20 tokens, opening new channels for the global trading community.

Scaling DNS and Blockchain Infrastructure – Bridges Between Web2 and Web3

The launch of Doma Mainnet results from deep strategic partnerships across both traditional internet ecosystems and Web3 blockchain networks. The protocol has achieved status as one of the largest on-chain gateways for real-world assets (RWA), integrating with infrastructure supporting over 1.5 billion Web3 users.

This solution introduces full compatibility with the DNS system at the domain level—meaning tokenized domains retain their intrinsic value and practical functionality. For example, a domain like Software.ai tokenized on Doma can simultaneously serve as a decentralized web application and be traded on financial markets.

Fred Hsu, CEO and co-founder of D3, described the vision behind this project: “Connecting the $3.6 trillion domain industry with the programmable future of Web3 is not just a technical experiment—it’s a fundamental shift in how ownership functions on the internet. High-value domains can now transform from illiquid assets into modern financial instruments without losing their original utility.”

Global Domain Tokenization – From Illiquid Assets to Financial Instruments

A key achievement of Doma is solving the liquidity problem that has plagued the domain industry for decades. Traditionally, domain investors faced a choice: hold illiquid assets or sell directly. The new platform offers a third way—generating revenue without relinquishing ownership.

By tokenizing rare assets like Software.ai or Brag.com, Doma breaks the monopoly previously held by a few capital-intensive domain owners. Now, global users can acquire fractional ownership of premium domain resources through ERC-20 tokens.

Token holders gain three main earning opportunities:

• Trading shares: Buying and selling domain-related tokens on exchanges, utilizing new trading pairs
• Providing liquidity: Investing in domain-token liquidity pools to earn transaction fees
• Long-term staking: Locking assets to unlock practical features such as subdomain delegation and advanced management mechanisms

Michael Ho, Chief Business Officer of D3 Global, emphasized: “Doma has equipped one of the most valuable classes of internet assets with DeFi capabilities similar to Wall Street. Domain owners can now turn millions of new Web3 users into potential buyers while earning through liquidity mechanisms.”

DomainFi Platform – New Opportunities for Discovery, Trading, and Earning

The Doma Mainnet integrates four core domain financial components into a single ecosystem:

Discovery and Selection: Users browse on-chain markets containing traditional domains (.com, .ai, .xyz, .org) with one-click tokenization. The system connects registrar databases with the Web3 ecosystem seamlessly.

Trading and Exchange: An integrated exchange allows for the swapping of tokenized domain assets among themselves, stablecoins, and native tokens. This dual-currency model creates unprecedented liquidity for digital real estate owners.

Earning Revenue: Participants can provide liquidity to trading pairs (earning on each transaction) or stake assets to unlock valuable practical features. Domains evolve from static resources into income-generating tools.

Full Interoperability: Users access tokenized domains across multiple Web3 blockchains via cross-chain messaging technology, enabling global traders to tap into this previously illiquid asset class.

Ecosystem of 36M+ Domains and 1.5B+ Users – Partner Network Driving Growth

The scale of the Doma project has been achieved through three layers of strategic partnerships, building an unprecedented network.

Collaboration with Domain Registrars

Doma Mainnet works with leading registrars managing over 30 million domains. Partners include InterNetX, EnCirca, NicNames, Rumahweb, and ConnectReseller—all tokenizing their portfolios on the platform. This coalition delivers immediate scale effects and brings decades of domain experience into blockchain.

Elias Rendon Benger, CEO of InterNetX, explained: “Our partnership with Doma demonstrates our role as a leader in digital innovation. By integrating Web3 capabilities, we open new markets for our clients and fundamentally transform domain usage in the digital economy.”

Integration with Web3 Ecosystems

Doma has integrated with top blockchains and protocols: Base, Avalanche, Solana, and Ethereum Name Service (ENS), providing cross-chain access to over 1.5 billion users.

Alex Urbelis, Chief Information Security Officer at ENS Labs, commented: “Domains are the primary form of digital identity. Our partnership with Doma allows traditional DNS domains to seamlessly work with .eth domains on Ethereum, inviting the entire DNS community to collaboratively build a unified ecosystem.”

Fundamental Web3 Infrastructure

Doma is built on advanced infrastructure: LayerZero for cross-chain communication, Celestia for modular data availability, Privy for wallet infrastructure, Coinduit for Rollup infrastructure, and dRPC for decentralized RPC. This combination of technologies ensures stability and scalability at an institutional level.

Bryan Pellegrino, CEO of LayerZero Labs, stated: “Doma unlocks a completely new class of assets. LayerZero as a standard interoperability solution will enable every tokenized domain to be natively connected to on-chain economies from the start. The market, previously closed and illiquid, becomes composable and truly global.”

Outlook: The Future of Ownership on the Internet

The Doma protocol marks a pivotal moment for the domain industry. For decades, high-value domains remained inaccessible to ordinary investors and undercapitalized for their owners. Tokenization at the scale of 36 million domains and connection to 1.5 billion Web3 users is transforming this reality.

Supported by Paradigm investment and led by industry veterans with over thirty years of experience, D3 Global is building the world’s first Domain Financial (DomainFi) network. The Doma protocol provides a decentralized infrastructure connecting traditional Web2 domains (.com, .net, .ai, .org) with future Web3 suffixes (.sol, .avax, .shib, .ape).

With the Mainnet launch, developers and investors gain access to open APIs, SDKs, and initiatives like Doma Forge, enabling a transformation in how domains are owned, used, and traded within Web3 wallets.

The $3.6 trillion domain industry’s transformation has just begun.