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X Product Manager states that the "Paid Collaboration" label is not aimed at prediction markets but is to strengthen the commercial content disclosure mechanism.
ChainCatcher News: The announcement of the “Paid Collaboration” tag feature on X platform has attracted community attention. X product lead and Solana advisor Nikita Bier clarified that this feature is not specifically targeted at prediction markets. The “Paid Collaboration” tag is used to label promotional content. The core value of X is to provide “authentic human engagement.” Although the platform encourages creators and brands to engage in commercial collaborations on X, undisclosed promotional content can harm the product’s integrity and weaken user trust in the content.
The new feature will help creators meet regulatory compliance requirements and, more importantly, enhance transparency with fans by clearly distinguishing commercial collaborations from organic content. He specifically mentioned, “I like prediction markets.”