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Viking Taps Global Golf Audience in New TOUR Partnership
Viking Holdings Ltd (NYSE: VIK) has formed a multi-year marketing partnership with the PGA TOUR, aiming to boost brand exposure among affluent golf enthusiasts. The company reported strong Q3 2025 earnings, with record net yields and significant EBITDA growth, and robust forward bookings for 2025 and 2026. This strategic move and strong financial performance underline Viking’s appeal to investors, particularly given its focus on older, wealthier consumers.