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New
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GUSD Minting
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Newell Brands’ integration plan will improve ‘fragmented’ distribution, CEO says
Newell Brands is integrating its 23 business units into a single supply chain to better leverage its scale and improve fragmented distribution, according to CEO Ravi Saligram. The company has also significantly reduced its SKUs and plans to launch a unified distribution arm to streamline ordering and shipping. Despite ongoing supply chain challenges and inflation, Newell is focusing on operational improvements through its Project Ovid strategy, including strengthening its U.S. presence with a new distribution center and prioritizing full truckload shipments.