Guizhou Maotai establishes a blockchain subsidiary with a scale of 600 million yuan

2026-01-28 04:23:39

Abstract generation in progress

According to a report by PANews on January 11, a major player in China’s mainstream industry, Guizhou Moutai, has officially entered the blockchain field. Citing Cailian Press, this report highlights a case of traditional companies’ digital transformation efforts. According to the Qichacha business information inquiry system, Guizhou Moutai recently established a subsidiary called iMoutai Digital Technology Co., Ltd., marking its serious move into building a blockchain ecosystem.

Traditional Liquor Companies’ Entry into Blockchain

The newly established iMoutai Digital Technology was launched with a registered capital of 600 million yuan (approximately 90 billion won), fully funded by Guizhou Moutai. This is seen as a strategic move at the corporate level, beyond simple technological investment. The subsidiary focuses on developing blockchain-based software and services, and has a multi-layered business portfolio including industrial internet data services and internet live streaming technology services.

iMoutai Implements Diversification Business Strategy

Through this investment, Guizhou is attempting to maintain its competitiveness in traditional industries while proactively venturing into new technology sectors. In addition to blockchain technology, including an industrial internet data service B2B business model, it reflects a long-term growth strategy. It remains to be seen whether iMoutai will introduce innovative solutions that connect the food and beverage industry with blockchain technology.

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