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I have to admit, recently some projects' operational strategies in exchange marketplaces have indeed broken the original rhythm. Changing the settlement cycle from the usual period to 14 days may seem like a small adjustment, but it actually hits the most sensitive nerve of creators—who doesn't want to earn rewards faster? Who doesn't want to see returns more frequently?
How smart is this change? Think about it: previously, people often wrote articles just to complete tasks, and slow incentive distribution meant slow enthusiasm. Now, with a bi-weekly payroll cycle, the entire ecosystem is directly activated. A large number of KOLs and ordinary users begin to spontaneously research and discuss a project, not because they are forced, but because genuine economic incentives are driving them.
As a result, you'll see more and more in-depth analysis articles, project studies, and market observations emerging. This kind of heat is completely different—it’s not bought, but built through real reward mechanisms. When thousands of creators are discussing a certain ecosystem simultaneously, it naturally becomes a market focus, and this attention will eventually translate into real market actions.
What’s more worth noting is that the project team dares to play like this, indicating they are very confident in their financial reserves. For investors, following a project team that understands both technology and human nature, and has ample resources, statistically puts them on the winning side. This is no longer just investing in a project, but participating in a process of reshaping traffic and cognition.