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X's traffic may be declining, and Threads is catching up in this area. But is this really a problem?
The key question is: who is using it, and what are they saying? Impressive traffic numbers are nice, but content quality is king. No matter how many users Facebook has, everyone knows that its content ecosystem is a mess.
The real rival X should be wary of? I think it's LinkedIn. A professional-oriented social network with a high-quality user base and in-depth content—such things pose a much greater threat to X than just competing for user numbers. High traffic doesn't necessarily mean strong influence; user quality determines the platform's future.