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🎉 Gate 2025 Gala | Year-End Selection
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Major Development: Restaurant Chain Embraces Bitcoin Strategy
Steak 'n Shake just dropped major signals about Bitcoin's mainstream adoption. The company revealed a $10 million Bitcoin purchase last week—a serious bet on BTC by a traditional retail player. That's not all. They went live with Bitcoin payment options back in May and followed it up with impressive financials: Q3 same-store sales jumped 15% year-over-year.
This move reflects a broader trend. When established brands with decades of history start moving Bitcoin treasuries and accepting crypto payments, it's not just PR noise. It's a test case. Steak 'n Shake's stack reveals something: traditional commerce is ready. The infrastructure exists. The question now is whether other major retailers follow suit.