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Tether and Lao licensed digital asset exchange Bitqik announced a new partnership. The goal of this collaboration is very clear — to promote financial education about Bitcoin and stablecoins.
What exactly will they do? Both parties plan to launch a series of online courses, while also deeply empowering through the Bitqik Academy educational platform. But the offline activities are the highlight. They will hold quarterly offline events in major Lao cities such as Vientiane, Bokeo, Vang Vieng, and Luang Prabang, showcasing the practical applications of stablecoins like USDT to students, communities, and entrepreneurs.
From learning to practice, from online to offline, this combined approach covers a significant scope. According to the plan, by 2026, the project's audience size will surpass an important milestone, indicating that the penetration and awareness of stablecoins in Southeast Asia will see a substantial increase. This is quite an interesting move for Tether's expansion in emerging markets.
Reaching a target audience size by 2026? That sounds like a very Web3 "grand vision" haha.
Offline events are the core; relying solely on online courses is definitely not enough. People need to actually use it.
The potential in Southeast Asia is indeed huge. USDT penetration still has a lot of room to grow.
It seems Tether's strategy in emerging markets is this approach—education + practice + localization. Old tricks but effective.
Stablecoin education has reached small towns in Southeast Asia. Before 2026, it will depend on how much penetration is achieved.
USDT's ambitions in emerging markets are growing bigger and bigger.