How far can AI go in the field of creativity? There's an interesting viewpoint circulating in the industry — AI is at best a skilled craftsman, capable of mimicking Shakespeare's writing style to a certain extent, but never able to truly write like Shakespeare.



The issue is that AI is doing work that "approximates the average." It lacks taste and the intuitive sense of innovation. What does this mean? It means that true creative professionals — screenwriters, actors, directors — still hold value. But this judgment is only half correct.

What about the other half? While AI cannot replace top-tier creativity, it is reshaping the boundaries of the entire industry. The pressure on mid-level creative jobs will increase, and the cost structure of production is changing. The future competition isn't AI vs. humans, but creative professionals who master AI tools vs. traditional creatives. Those who adapt to this change more quickly will thrive.
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